Aurora Magazine

A Coldplay concert in Toronto leads Esah Mirza to ponder that there is yet more excitement to come, even after 25.

Launched in response to rising violence reported during the pandemic, InkVisible, a campaign by UN Women and Impact BBDO, uses henna to highlight domestic abuse in Pakistan. Riva Khwaja reports.

Metrics deserve both our respect and our caution, writes Ans Khurram.

Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.

Sarah Siddiqui discusses how brands can use pop culture in their content marketing.