Why Is Urdu Difficult for Us?
Muneeb Akram on why Pakistan's national language struggles not just in general but in advertising too.
Blogs
An Unconventional New Lawn Trend
Generation, Sana Safinaz and Khaadi campaigns for lawn are a breath of fresh ad air.
She Came, She Saw, She Pawried
What made Dananeer Mobeen’s pawri video an overnight sensation?
Couldn’t Hack It
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Hashtag, You’re It!
Is every trending topic and virality for every brand? Amina Baig observes.
883 to Infinity
Two episodes down the road and the ‘883 Infinity’ podcast is gradually picking up.
Down the Drain
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
A Way to Attract Consumer Attention?
Comparative combat, like any form of drama, successfully manages to draw consumers in and get the brand noticed.
Savor the Experience… Someday
From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected.
Draper in Desi Land
A day in the life of Don Draper navigating the advertising scene in Karachi.
The Russian Circus
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
The Case for Counterintuitivity
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
