Pakistan’s First Plastic Road
To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad.
Blogs
What Makes a Successful Salesperson?
Sales constitute the bottom-line of any organisation and the people who bring this kind of value to an organisation...
Interview: Mahe Zehra, CEO, FiveRivers Technologies
Mahe Zehra, one of Pakistan’s youngest women tech CEOs, about the changes she has brought to FRT and what she aims to achieve.
We Are Not Robots
Why we need to change the way we view productivity.
Marketing Crimes Against Language
Why are languages continuously being butchered in our communications?
Karachi’s Power Woes and Role of Communication
Aamir Abbasi on why Karachi’s safety-related power issues require a hot pursuit through public communication.
Hellmann’s Isn’t Only For ‘Burgers’
Why Akbar Chaudry taught Faiza Saleem how to pronounce "mayo".
Aurora's Top 5 Independence Day Ads
Our top five ads for 14th August 2021.
Refreshing But a Tad Clichéd
Did this year’s Independence Day advertising stand out?
The Price of Friendship
How and why the famous friendship meme was sold for $51,000.
Shopping Through Apps
How can apps survive?
Subverting Expectations – Then and Now
Are new dramas evoking PTV’s glory days?
