Aurora Magazine

Promoting excellence in advertising

Talha bin Hamid

Selling change

Selling change

Does Imran Khan’s election campaign strategy mirror Donald Trump’s? Updated Oct 06, 2018 11:48am
Eid-vertising

Eid-vertising

Why is all festive advertising ridden with clichés? Published Aug 20, 2018 04:43pm
A toxic World Cup

A toxic World Cup

While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility. Updated Jun 21, 2018 03:25pm
Branding purity

Branding purity

Consuming packaged and branded items may not always guarantee an unadulterated and healthy food experience. Updated Aug 01, 2017 11:28am
Meet the Plurals

Meet the Plurals

It seems only yesterday that Millennials were the IT people. No more. Make way for the plurals. Published Jul 26, 2017 05:21pm
Five 'must-watch' Ramzan ads

Five 'must-watch' Ramzan ads

Ah, Ramzan! A season for soul searching and reflection, right? That is unless you turn on the TV. Updated Jun 21, 2017 10:18am