Food For Thought
Why are Eid-ul-Azha ads so lacklustre or restricted in number compared to those aired during Ramzan and Eid-ul-Fitr?
Talha bin Hamid
Patriotism vs Utopianism: The Dilemma of Pakistani Ads
As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging.
Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
Crouching Jaguar, Hidden Agenda?
Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.
Keep Calmala and Carry Onala
Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.
The Top 5 TV Moments of 2023
Talha bin Hamid picks his Top 5 TV moments of 2023.
Baby Baji, Tere Bin or... Kuch Ankahi?
Which drama do you think is the best?
10 Pros in Top 5 Mode
Top 5ives of 2022.
Revved Up?
The latest automotive ads in review.
How Did Ad Land Fare in Ramzan 2022?
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
10 Pros in Top 5 Mode: Drama Scenes
2021's top five drama scenes.
Swimming Against the Tide: Adeeb Online
Adeeb Online pushes readership for Urdu books with its digital library.
Alif Laila: A Bus Full of Stories
Talha bin Hamid speaks to the president of Alif Laila Book Bus Society, an organisation that promotes reading among children.
Marketing Crimes Against Language
Why are languages continuously being butchered in our communications?
Refreshing But a Tad Clichéd
Did this year’s Independence Day advertising stand out?
Subverting Expectations – Then and Now
Are new dramas evoking PTV’s glory days?
Flipping the Script
Why Pakistani drama serial Raqeeb Se is a breath of fresh air.
Puppeteer Extraordinaire
Remembering Farooq Qaiser.
Please Lighten Up
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
Sneaking Through the Back Door
Talha Bin Hamid’s take on the new sound platform sponsored by a tobacco company.