Aurora Magazine

Promoting excellence in advertising

Talha bin Hamid

Boulevard of Impossible Dreams?

Boulevard of Impossible Dreams?

Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens—and wallets Updated 19 Dec, 2024 12:43pm
Crouching Jaguar, Hidden Agenda?

Crouching Jaguar, Hidden Agenda?

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true. Updated 04 Dec, 2024 05:04pm
Keep Calmala and Carry Onala

Keep Calmala and Carry Onala

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections. Updated 20 Nov, 2024 04:12pm
Revved Up?

Revved Up?

The latest automotive ads in review. Published 18 Aug, 2022 01:39pm
Alif Laila: A Bus Full of Stories

Alif Laila: A Bus Full of Stories

Talha bin Hamid speaks to the president of Alif Laila Book Bus Society, an organisation that promotes reading among children. Published 26 Oct, 2021 04:53pm
Flipping the Script

Flipping the Script

Why Pakistani drama serial Raqeeb Se is a breath of fresh air. Published 16 Jun, 2021 04:35pm
Please Lighten Up

Please Lighten Up

This year, Ramzan campaigns came with an overdose of sobriety with mixed results. Updated 04 May, 2021 02:34pm
Why Trump Could Win Again

Why Trump Could Win Again

Talha Bin Hamid on why Trump’s “Trumpiness” will ensure him another presidency. Published 16 Oct, 2020 03:26pm