Aurora Magazine

Promoting excellence in advertising

People

Transitions

The Grace of A Strong Woman: Hilda Saeed (1936-2025)

Rahal Saeed and Adeera Batlay pay tribute to the late writer and activist.

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.

Published in Mar-Apr 2025

“Our goal must be to ensure that our students get admission to the best universities of the world”

Agencies

From Playdates to Pitches

Published in Mar-Apr 2025

“From a wellness perspective, advertising is the worst industry to be in”

Published in Mar-Apr 2025

“Korean, French and Spanish content present major opportunities in the voice-over and dubbing business”

Published in Mar-Apr 2025

“We are committed to making wellness accessible and affordable to the average consumer”

Sadia Kamran speaks to Dr Anum Akhai, Chief Growth Officer, Martin Dow Group and Director, Welnox, on the evolution and future of the wellness market in Pakistan.

Branded Bubbles

The Season Chaser

A day in the life of Asad Monga, chef, forager and videographer.

Interview

“Work on innovative ideas. Do something for Pakistan. Only we can do this”

Shizra Mangnejo speaks to Mahnoor Rehman, The King’s Trust Young Achiever for Asia.

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives.

Interview

“The boldest clients are those who let people play with their brands”

Sophia Khan speaks to David Wheldon, President Emeritus, World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.

Published in Jan-Feb 2025

“I am a British Pakistani and a Muslim woman from a working-class background. All these aspects inform my work”

Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.

Interview

“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”

Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry.