Aurora Magazine

Promoting excellence in advertising

People

Agencies

From Playdates to Pitches

On this Mother's Day, Nida Haider talks about the similarities between being a mother and running an agency.

Published in Mar-Apr 2025

“From a wellness perspective, advertising is the worst industry to be in”

Sophia Khan speaks to Amafah Mubashir, Founder, Asana Wellness, about her journey into the wellness space.

Published in Mar-Apr 2025

“Korean, French and Spanish content present major opportunities in the voice-over and dubbing business”

Published in Mar-Apr 2025

“Our goal must be to ensure that our students get admission to the best universities of the world”

Published in Mar-Apr 2025

“We are committed to making wellness accessible and affordable to the average consumer”

Branded Bubbles

“Work on innovative ideas. Do something for Pakistan. Only we can do this”

Shizra Mangnejo speaks to Mahnoor Rehman, The King’s Trust Young Achiever for Asia.

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives.

Interview

“The boldest clients are those who let people play with their brands”

Sophia Khan speaks to David Wheldon, President Emeritus, World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.

Interview

“I am a British Pakistani and a Muslim woman from a working-class background. All these aspects inform my work”

Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.

Interview

“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”

Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry.

Published in Jan-Feb 2025

“From mattresses and motorbike tyres to UPS batteries and home appliances, we aim to cater to the needs of a typical household”

Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.