People

“The boldest clients are those who let people play with their brands”

Sophia Khan speaks to David Wheldon, President Emeritus, World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.

Interview

“I am a British Pakistani and a Muslim woman from a working-class background. All these aspects inform my work”

Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.

Interview

“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”

Profile

A Visionary Leader and Inspirer: Prince Karim Aga Khan (1936-2025)

Transitions

Remembering Ibrahim Baloch (1992-2025)

Transitions

Lahore Museum’s Prized Possession: Saifur Rehman Dar (1938–2024)

Saeed Husain remembers Dr Saifur Rehman Dar, former Director, Lahore Museum.

Interview

“From mattresses and motorbike tyres to UPS batteries and home appliances, we aim to cater to the needs of a typical household”

Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.

Profile

Thinking Beyond Walls

Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX.

Interview

“We are trying to provide every market segment with a good product at a reasonable price”

Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.

Interview

“We made thrifting cool again by building a community and a culture around it”

Nofal Khan, CEO, Swag Kicks, speaks to Alifya Sohail about the evolution of Swag Kicks since its inception in 2019.

Profile

A Portrayal Drawn in Music

Sophia Khan profiles Usman Riaz, Director, The Glassworker.

Published in Nov-Dec 2024

“Pakistani writing in English has a much wider perspective than most people credit it for”

Muneeza Shamsie, Sitara-i-Imtiaz, writer, critic, literary journalist, bibliographer and editor, speaks to Aurora about her early influences and the journey that has made her today’s foremost authority on Pakistani English literature.

Published in Nov-Dec 2024

Substance Over Symbolism

Alifya Sohail profiles Rabel Sadozai, Director, Marketing and Sales, Fatima Group.

Published in Nov-Dec 2024

Pakistan’s Storytelling Powerhouse

Shahrezad Samiuddin profiles author and screenwriter Farhat Ishtiaq.

Published in Nov-Dec 2024

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.