Aurora Magazine

Promoting excellence in advertising

Rashna Abdi

Top 5 Design Ideas of 2018

1.Graphic design – the Sans Forgetica font It’s deliberately difficult to read and designed... Published Jan 11, 2019 12:38pm

Moving beyond outer beauty

Why local beauty brands need to move away from stereotypical communication. Published Dec 05, 2018 10:43am

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated Apr 14, 2018 01:14pm

Women’s Day woes

Why there is a dire need to push for better and more equitable representation of women in traditional and digital media. Updated Mar 08, 2017 04:45pm

Not local enough

A review of Branding Matters by Arshad Awan. Published Mar 02, 2017 03:45pm

Empowered – not stereotyped

Why we desperately need media representation that empowers women, not stereotypes them. Updated Oct 14, 2017 11:42am

For better or worse

The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. Published Feb 29, 2016 02:06pm