Aurora Magazine

Promoting excellence in advertising

Rashna Abdi

The singularity of the written word

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated Apr 14, 2018 01:14pm
Women’s Day woes

Women’s Day woes

Why there is a dire need to push for better and more equitable representation of women in traditional and digital media. Updated Mar 08, 2017 04:45pm
Not local enough

Not local enough

A review of Branding Matters by Arshad Awan. Published Mar 02, 2017 03:45pm
Empowered – not stereotyped

Empowered – not stereotyped

Why we desperately need media representation that empowers women, not stereotypes them. Updated Oct 14, 2017 11:42am
For better or worse

For better or worse

The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. Published Feb 29, 2016 02:06pm