Aurora Magazine

Promoting excellence in advertising

Rashna Abdi

Tapping into the Sisterhood

Tapping into the Sisterhood

Embarking on her own solo journey, Rashna Abdi seeks expert advice from women in the profession. Published 08 Mar, 2022 04:48pm
Lockdown Log

Lockdown Log

Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi. Published 04 Aug, 2020 09:31pm

Top 5 Design Ideas of 2018

1.Graphic design – the Sans Forgetica font It’s deliberately difficult to read and designed... Published 11 Jan, 2019 12:38pm
Moving beyond outer beauty

Moving beyond outer beauty

Why local beauty brands need to move away from stereotypical communication. Published 05 Dec, 2018 10:43am
The singularity of the written word

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated 14 Apr, 2018 01:14pm
Women’s Day woes

Women’s Day woes

Why there is a dire need to push for better and more equitable representation of women in traditional and digital media. Updated 08 Mar, 2017 04:45pm
Not local enough

Not local enough

A review of Branding Matters by Arshad Awan. Published 02 Mar, 2017 03:45pm
Empowered – not stereotyped

Empowered – not stereotyped

Why we desperately need media representation that empowers women, not stereotypes them. Updated 14 Oct, 2017 11:42am
For better or worse

For better or worse

The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. Published 29 Feb, 2016 02:06pm