Aurora Magazine

Promoting excellence in advertising

Rashna Abdi

Lockdown Log

Lockdown Log

Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi. Published 04 Aug, 2020 09:31pm

Top 5 Design Ideas of 2018

1.Graphic design – the Sans Forgetica font It’s deliberately difficult to read and designed... Published 11 Jan, 2019 12:38pm
Moving beyond outer beauty

Moving beyond outer beauty

Why local beauty brands need to move away from stereotypical communication. Published 05 Dec, 2018 10:43am
The singularity of the written word

The singularity of the written word

Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea. Updated 14 Apr, 2018 01:14pm
Women’s Day woes

Women’s Day woes

Why there is a dire need to push for better and more equitable representation of women in traditional and digital media. Updated 08 Mar, 2017 04:45pm
Not local enough

Not local enough

A review of Branding Matters by Arshad Awan. Published 02 Mar, 2017 03:45pm
Empowered – not stereotyped

Empowered – not stereotyped

Why we desperately need media representation that empowers women, not stereotypes them. Updated 14 Oct, 2017 11:42am
For better or worse

For better or worse

The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. Published 29 Feb, 2016 02:06pm