How Advertising Can Drive Awareness for Climate Change
Rashna Abdi on how Pakistani brands can follow global examples to drive sustainability through creative and impactful advertising.
Rashna Abdi
The Road to Convergence
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
The Perils of Living in a Filtered World
Rashna Abdi reviews Filterworld: How Algorithms Flattened Culture by Kyle Chayka.
Short But Far From Sweet
Rashna Abdi reviews Frickin’ Short Life: Sinfully Alluring (The World’s Smallest Autobiography) by Khawar Salim.
My Adventures in AI
Rashna Abdi on AI options that may help make human imperfection perfect.
The Singularity of the Written Word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Bangles, Mehndi and Eidi!
How can we uplift Eid?
The Extraordinary Power of Storytelling
In times of crisis, smart brands resort to stories rather than consumer promotions.
Goodbye Revlon?
Rashna Abdi on her memories of an iconic brand.
Sheryl Leans Out
Has Sheryl Sandberg realised the importance of making her own space?
Tapping into the Sisterhood
Embarking on her own solo journey, Rashna Abdi seeks expert advice from women in the profession.
Lockdown Log
Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi.
Inclusivity Is Femvertising Done The Right Way
Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi, on the subtle art of putting women centre stage.
![The indomitable She – Zuhra Karim [1932 2019]](https://i.dawn.com/thumbnail/2019/09/5d886151ed41d.jpg "The indomitable She – Zuhra Karim [1932 2019]")
The indomitable She – Zuhra Karim [1932 2019]
An obituary.
Top 5 Design Ideas of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Top 5 Design Ideas of 2018
1.Graphic design – the Sans Forgetica font
It’s deliberately difficult to read and designed...
Moving beyond outer beauty
Why local beauty brands need to move away from stereotypical communication.
The singularity of the written word
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
70 steps forward and several back
A look back at Pakistan's advertising journey.