Rashna Abdi on how Pakistani brands can follow global examples to drive sustainability through creative and impactful advertising.
Published 29 Jan, 2025 03:25pm
Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi.
Published 13 Jan, 2025 10:29am
Aurora 's contributors list the best of 2024.
Updated 06 Jan, 2025 07:40pm
Rashna Abdi reviews Filterworld: How Algorithms Flattened Culture by Kyle Chayka.
Updated 22 Jul, 2024 08:27pm
Rashna Abdi reviews Frickin’ Short Life: Sinfully Alluring (The World’s Smallest Autobiography) by Khawar Salim.
Published 26 Aug, 2023 10:41am
Rashna Abdi on AI options that may help make human imperfection perfect.
Published 13 Jul, 2023 04:18pm
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Published 15 Jun, 2023 05:01pm
How can we uplift Eid?
Updated 09 Apr, 2024 03:41pm
In times of crisis, smart brands resort to stories rather than consumer promotions.
Published 19 Oct, 2022 10:54am
Rashna Abdi on her memories of an iconic brand.
Updated 22 Aug, 2022 09:44am
Has Sheryl Sandberg realised the importance of making her own space?
Published 17 Jun, 2022 04:08pm
Embarking on her own solo journey, Rashna Abdi seeks expert advice from women in the profession.
Published 08 Mar, 2022 04:48pm
Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi.
Published 04 Aug, 2020 09:31pm
Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi, on the subtle art of putting women centre stage.
Updated 24 Jun, 2020 03:20pm
An obituary.
Updated 23 Sep, 2019 11:08am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Published 12 Jan, 2019 09:47am
1.Graphic design – the Sans Forgetica font
It’s deliberately difficult to read and designed...
Published 11 Jan, 2019 12:38pm
Why local beauty brands need to move away from stereotypical communication.
Published 05 Dec, 2018 10:43am
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Updated 14 Apr, 2018 01:14pm
A look back at Pakistan's advertising journey.
Updated 21 Mar, 2019 10:09am
![The indomitable She – Zuhra Karim [1932 2019]](https://i.dawn.com/thumbnail/2019/09/5d886151ed41d.jpg "The indomitable She – Zuhra Karim [1932 2019]")
