Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
Saima Saleem, Creative Director and Associate Producer at AzadFilm who leads the Communication Department at SIUT Karachi, lists her favourite ad campaigns.
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
The recent conflict between India and Pakistan has highlighted the urgent need for journalists from both sides to collaborate, verify and inform, argues Zahra Salah Uddin.
Never before have three such distinct generations shared their workplace. The result is a unique choreography that strengthens brand building, writes Selina Rashid.
Given that Pakistan has yet to develop a sufficiently robust EV ecosystem, auto buyers are likely to get a far more satisfying ride on a hybrid, argues Faizan S. Syed.
Agencies have to embrace a culture of ideas that are bigger than ads because ideas will be the currency of the future and motivate action, argues Imtisal Abbasi.
Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.
Nasir Jamal speaks to the major players in the EV market and concludes that despite Pakistan’s commitment to electrifying its auto industry, it continues to lack clarity of intent in its implementation policies.
The recently concluded Pakistan Financial Literacy Week 2025 could be a significant milestone
in enhancing financial awareness and national inclusion, writes Raeda Latif.
