Aurora Magazine

The recently concluded Pakistan Financial Literacy Week 2025 could be a significant milestone in enhancing financial awareness and national inclusion, writes Raeda Latif.

As Gen Z change the banking and finance game, Umair Mohsin reflects on how best banks can update their own digital game.

Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing.

Javed Jabbar avidly advocates the need for community radio and lists the nine issues that need to be addressed first and foremost.

Marylou Andrew meets the talented Mr Mumtaz.

Spectrum Communications’ Creative Director, Zohra Yusuf, speaks of advertising in Pakistan, both past and present; of the people that set the trends and the campaigns that broke new ground.

Faraz Maqsood Hamidi speaks of his love of advertising and what makes The D’Hamidi Partnership different.