Interview with Marcus Peffers, Global CEO, M&C Saatchi World Services.
Tyrone Tellis, Marketing Manager, Bogo, talks to Zeenat Chaudhary about how Bogo is doing in the Pakistani market.
A look at the new flavoured nicotine pouches launched by British American Tobacco
State Life Insurance Corporation of Pakistan recently launched their first-ever digital campaign
Faraz Maqsood Hamidi sums up AdAsia 2019.
Nabeel Qadeer, CEO, InfiniT Global Labs, ponders the challenges ahead.
TV ad revenue decreased by 26%, while OOH increased by 20%
Reprising the major themes that dominated AdAsia 2019.
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
Shrinking budgets. Dwindling timelines. Non-existent briefs.
Julian Boulding, President, thenetworkone, celebrates AdAsia 2019 and Pakistan.
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.
"He saw the potential for PR to be a global enterprise, and he did more than anyone to professionalize the discipline."
Adamjee Life has launched a campaign, which highlights the power of pursuing one's dreams, regardless of the obstacles.