Hamza Jafri, Head of Marketing, Hamdard Laboratories (Waqf) Pakistan, speaks to Uzma Khateeb-Nawaz
about Hamdard Pakistan’s journey since 1948 and the extension of its brand portfolio.
Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.