Facing Up to the Pressures
Interview: Arif Nizami, Editor, The Nation and President CPNE.
“Even my business point of view will be creative-driven”
Syed Yawar Iqbal speaks about his recent promotion at JWT | GREY Pakistan from ECD to National Creative Director.
Pakistan's Confusing Relationship With TikTok
Love it or hate it, you cannot ignore TikTok.
Featured Stories
A Few of My Favourite Things (May-Jun 2021)
Raaj Kheraj on some of his favourite recent ads and campaigns.
How to Do the Craft
Research, learn, apply, repeat.
Ready to Make an Exciting New Hair Change?
The new range of KalaKola hair colour will make you want to go ash blonde one day and mahogany the next.
IGLOO Turns 50
Charting Igloo’s journey from its launch in 1971.
Canva - The New King of Graphic Design
Why Canva is changing the design landscape.
Have You Been #Jabbed?
S. Hyder on the elitist vaccine dilemma.
“That’s a Wr’app!”
Are the heydays of apps really coming to an end?
Interview: Dr Pirzada Sharf Alam, ACD, Spectrum VMLY&R
What led him to write a book on the decline of Urdu in advertising.
Aurora Editorial: May-Jun 2021
Aurora's ed on the aspect of mobile apps in our lives.
Rewiring the Workspace
The pandemic has rewritten the rules by which we work by, but are we prepared to stick by them for ever more?
Editor's Picks
Dropping Food from the Sky
Can Careem’s drone deliveries work in the long run?
Connecting Conflicting Data Points
Ans Khurram on rationalising conflicting sources of data.
You’ve Been Cancelled!
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Pakistan’s Widening Digital Gender Divide
The underlying causes that have put Pakistan at the bottom of the pile in terms of worldwide Internet inclusivity.
