Shell builds on social investment
Highlights the importance of fuel efficiency through Shell Eco-Marathon.
Got an insect on your mind?
Then keep thinking Kingtox.
The gentleman raconteur who loved Karachi
Remembering Nusrat Nasrullah (1947-2019).
Featured Stories
What I learnt at Google’s ‘Women Will Lead’ Conference
Statistics showcased at the event proved that women are underpaid, overworked and burnt-out.
5 ways to improve your social media game
International speaker Dr Frank Peter's tips on how to use social media successfully
Casting inspiration
How VCast Online is creating a digital platform that resonates with both audiences and advertisers.
Lights, camera, controversy!
Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?
More wins for BBDO Pakistan
The agency received five Lions at Cannes 2019 for ‘The Bridal Uniform’ and ‘Truck Art Childfinder’
The unfathomable power of EQ
If brands aim for the heart, they can find space in their consumers' carts.
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Do you really feel as good as you think you look?
Why personal care marketing needs a big rethink.
What’s next?
Ali A. Rizvi, Founder, What’s Next Entertainment, on running a start-up production house.
Editor's Picks
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
PayPal's not coming to Pakistan anytime soon
Can local payment gateways capitalise on the opportunity and realise the benefits of digital payments?
5 golden rules to communicate effectively
By repeating the same words in our communication, we are robbing them of their effectiveness.
How premium is your brand?
As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.
