Aurora Magazine

Why Pakistani companies and brands are still not investing in PR.

Aamir Abbasi looks at progress made by the PR function in Pakistan and what needs to happen next.  

Ghazaal Zuberi on a few of her favourite recent ad campaigns.

Sheema Khan, Chief Creative Officer, Woot, lists her favourite and not-so-favourite ads.

Zohra Yusuf remembers Talat Aslam.

Has Sheryl Sandberg realised the importance of making her own space?

Pakistani brands need to understand that purpose-led campaigns need concrete and consistent follow-through to be credible.

What to do when you feel you have run out of creative fuel.