Magazine
Just Saying: Hitting the Road (please wait)
Aurora's editorial from the May-August 2025 issue.
Magazine
Aurora: New Vistas at Birth, In Life, and In Farewell
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
Magazine
Agencies in Transition
Looking at advertising agencies from the vantage point of the last 27 years.
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Perspectives on Creative
Evaluating the creative journey of Pakistan’s ad agencies from the 1970s to the present.
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The Supremacy of Brands
Which brands have reigned supreme since 1998?
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The Last Rant
Faraz Maqsood Hamidi wraps up a column that lasted 27 years.
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The Media Buying Houses
The evolution of media buying houses from 1998 to the present.
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Managing Reputations
How has the PR industry changed in the last 27 years?
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The Nation’s Advertiser
The government may be the nation’s largest advertiser, but is it the nation’s greatest communicator?
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25 Thoughts For 25 Years
Shoaib Qureshy recaps his contributions to Aurora
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Advertising as a Career
How has advertising as a career been viewed in the last 27 years?
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Women in Advertising
How have women fared in advertising over the last 27 years?
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What Pakistanis Want
How has the Pakistani consumer changed in the last 27 years?
Magazine
Au Revoir Aurora (Not Adieu)
Acknowledging Aurora’s contribution to the ad industry, Zohra Yusuf expresses her hope of seeing the return of the magazine in digital form.
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Retail
How has the retail sector changed in the last 27 years?
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Screens and Entertainment
How has the media landscape changed in the last 27 years?
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Lifestyle Vistas
How have Pakistanis' lifestyles changed in the last 27 years?
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Banking and Financial Services
How has the banking sector evolved over the last four decades?
Magazine
The End of an Era and the Hope of a Revival
Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
Magazine
The Quest for Unicorns
Pakistan's start-up culture: an overview
Magazine
Climate Change & Agriculture
From Aurora's archives
Magazine
Beyond Pakistan
The impact of China and Dubai on Pakistan's economy
Magazine
The Museum Of Marketistan
Umair Kazi looks back at an era.
Magazine
Stepping into the Unknown
AI and the advertising and marketing functions.
Magazine
The Aurora Awards
Reliving the Aurora Awards.
Magazine
First & Last
Aurora: 1998-2025
Magazine
The Book of Advertising and A New Generation of Superheroes
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Magazine
The marketing and communications industry’s response to Aurora being paused.
THE VOICE OF THE ADVERTISING INDUSTRY 1998-2025
Featured Stories
Collaboration Yes. Confrontation No.
The recent conflict between India and Pakistan has highlighted the urgent need for journalists from both sides to collaborate, verify and inform, argues Zahra Salah Uddin.
Flaunt or Resist?
Are Pakistan’s Gen Zers rejecting conspicuous consumption?
Maha Shahid poses the question.
The New Influencer
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
Baby Baji Forevermore
Faizan Usmani on the illogical world of Subcontinental nicknames.
Venturing into the Future
A day in the life of Rabeel Warraich, Founder and CEO, Sarmayacar.
Electric Avenue
Faraz Maqsood Hamidi on Karachi's quiet shift to electric transport.
On Their Terms Only
Alyan Khan-Yusufzai comments on how Gen Z is rewriting the rules of working in Pakistan’s ad industry.
Why the World Can’t Get ‘Knafeh’ of Dubai Chocolate
Alyan Khan Yusufzai on how Dubai Chocolate expanded from a treat to becoming an example of modern brand storytelling.
Finding the Right Pop Culture Marker
Sarah Siddiqui discusses how brands can use pop culture in their content marketing.
“What sets JazzCash apart is our ability to rapidly launch products and scale them. We don’t just serve the tech-savvy elite”
Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.
