How to WFH - Without Going Mad
"To all those who would say 'we don’t spend enough time together'... congratulations."
Magazine
A Life in Quest of Mr Jinnah: Sharif al Mujahid (1926-2020)
“He was a friend to all of us and educated us; when he saw me doing nothing, he would tell me never to waste time.”
Come dine with me! (part IV)
Vanessa Muzaffar stirs up prawn masala for Martin Scorsese, Atiya Zaidi and Neil Gaiman.
Featured Stories
Magazine
Strategic questions
Sarah Fahim on 6 of the most asked questions on strategic planning.
Magazine
Leveraging digital transformation
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
Come dine with me! (part III)
Maria Shamsi, Creative Director, Synergy, cooks up nihari for three audacious personalities.
Media ad spend: break-up per medium (FY 2018-19)
Source: Aurora in consultation with industry experts
The tech stack – not just for tech
"Apps that have nothing to do with marketing can also provide valuable information."
Digital is definitely not the future
Syed Amir Haleem, CEO, Kueball & Skate Media, gives his key takeaways from AdAsia 2019.
Creating effective brand interaction through technology
Interview with Yasuharu Sasaki, ECD, Dentsu Inc. Japan.
Without data fluency you only add up to zero
In a data-driven world, organisations must inculcate data fluency.
The perfection of imperfection
Interview with Tay Guan Hin, Founder & Chief Creative Officer, TGH Collective.
A connection made within a heartbeat - Faisal Aftab (1982-2020)
Suhaib Rashdi remembers Faisal Aftab.
Editor's Picks
Sooper is the nation's biscuit
Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it.
The little app from China with global aspirations
What lies behind TikTok’s success?
Bringing creativity to the development space
Interview with Marcus Peffers, Global CEO, M&C Saatchi World Services.
The 5G Challenge
Is Pakistan ready for 5G? Ans Khurram analyses.
