Talha Bin Hamid on why Pakistani morning shows are a no-no.
Julian Saunders on the realisations that came with 2020's pandemic.
New business models in a post Covid-19 world.
How great brands will always find ways to rise to the challenges of extreme adversity.
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
Afzal Hussain on the stark choices awaiting agencies and brands.
Sarah Fahim on how creativity can bridge the social divide.
How the current crisis forced brands to quickly rethink their communication strategies.
Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.
How advertising is shifting from simple communication to building immersive brand experiences.
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
Only agility and adaptability will win the day, writes Farhan Khan, COO, Starcom Pakistan.