Magazine
Campaigns for May-June 2021
Aurora's campaign register for May-June 2021.
Magazine
Campaign Watch (Jul-Aug 2021)
Creative Director, M&C Saatchi World Services, on the great and not-so-great campaigns from early 2021.
Magazine
Grocery Shopping for Entertainment
"That we were able to buy a medium sized electronic appliance in the throes of the pandemic felt like something of an achievement"
Featured Stories
In His Father’s Footsteps
A day in the life of kiryana store owner, Abdul Wahid.
Eight Ways to Eat
The changes food retailers/foodpreneurs can make to account for what people want next in the industry.
A Few of My Favourite Things (Jul-Aug 2021)
Senior Creative Manager, Blitz Advertising, on his favourite ad campaigns.
Dissecting the Creative Process
Muhammad Ali Khan drills down into what lies at the core of creativity.
Steering the Dream
Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank.
Interview: Shafiq Akbar, Chairman, Imarat Group
Chairman, Imarat Group, on Graana.com’s plans to transform Pakistan’s real estate sector.
Interview: Irfan Wahab, CEO, Telenor Pakistan
CEO, Telenor Pakistan, speaks about telecom and digitisation ambitions in a world shaped by the global pandemic.
Interview: Zouhair Khaliq, Co-Founder and Partner, Teamup
Co-Founder and Partner, Teamup, on the evolution of the digital ecosystem and the impediments to further growth.
Interview: Usman Sheikh, co-Founder & CEO, Jolta Electric
Co-Founder & CEO, Jolta Electric, on his organisation’s electric bikes and the future of electric vehicles in Pakistan.
Covering Up Fashionably
Taniya Hasan on the success of the ‘modest wear’ lines launched by Gul Ahmed and Sapphire.
Editor's Picks
The High Road to Market
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Interview: Rafique Jackwani, CEO, Premier Sales
The Premier Sales CEO talks about the distribution business in a changing retail ecosystem.
“Meet Me at the Petro-Mart”
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Winning on the Real Marketing Battleground
In-store is the real moment of truth when it comes to a product purchase. Shoaib Qureshy discusses a few winning approaches.
