Aurora Magazine

Promoting excellence in advertising

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Magazine
Does PR Need PR?

Does PR Need PR?

Why Pakistani companies and brands are still not investing in PR.
Magazine
Campaign Watch

Campaign Watch

Sheema Khan, Chief Creative Officer, Woot, lists her favourite and not-so-favourite ads.
Magazine
A Purpose to What Purpose?

A Purpose to What Purpose?

Pakistani brands need to understand that purpose-led campaigns need concrete and consistent follow-through to be credible.

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