Aurora Magazine

Promoting excellence in advertising

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Women in the Fintech Space

Women in the Fintech Space

With an increasingly more gender-conscious environment, Pakistan’s glaring gender disparity among the banked population may soon improve.
Magazine
Of Cafés and Kaifis

Of Cafés and Kaifis

Why most local brands do not realise the long-term implications bad press has on a brand.
Magazine
Living the Programmatic Life

Living the Programmatic Life

Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.
Magazine
A Six for Financial Inclusion

A Six for Financial Inclusion

Banks should leverage the opportunities cricket sponsorships offer to increase financial inclusion, argues Arafat Mir.
Magazine
Eyes on the Wrong Prize

Eyes on the Wrong Prize

Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.

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