With its rich history and commitment to innovation, the textile sector remains a powerful force in shaping fashion trends and societal values, writes Arfa Syed.
Despite the success of some fashion brands on social media, the lack of any attempt to differentiate may pose a longer-term problem, comments Zohra Yusuf.
The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.
In light of growing legislation and consumer awareness regarding the sourcing and reusing
of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry.
Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.
![DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]](https://i.dawn.com/thumbnail/2019/11/5de1125b77beb.jpg "DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]")
