Aurora Magazine

Umair Kazi channels his inner therapist.

Agentic AI is poised to redefine how businesses innovate, connect and lead. But first, it needs to align with human values, argues Faizan S. Syed.

Effective data analysis does not necessarily equate to complexity, although achieving simplicity can be complex, argues Ans Khurram.

Can behaviour science make you happier? Julian Saunders ponders the question.

Uzma Khateeb Nawaz speaks to Omar Jamil, Chief Executive Officer, Latitude CRS and Mehreen Abid Mir, Director Operations, Nutcracker Marketing Solutions, about the recent strategic partnership between the two agencies and their future plans.

Elhaam Shaikh on the enduring resilience of radio

Advertising has split into two feverish extremes and the centre may not hold, warns Ad Mad Dude.

Sophia Khan interviews Anushe Engineer, winner of the 2024 AIPS Young Reporter award for her feature, ‘It’s all or nothing for Arshad Nadeem in Paris’.