Behind the Mask
Jofa was the first Pakistani fashion designer to take the initiative of producing PPE.
Catching The Virus
How branded content can achieve virality.
Magazine
Sense and Responsibility
The role of social media in terms of the coronavirus pandemic.
Featured Stories
Hand Sanitizer Anyone?
How Pakistan’s average monthly grocery basket has changed forever.
Covid-19 and the Pakistani Consumer
How consumers reacted and the impact of the pandemic on their short- to mid-term spending habits.
Working Under the Microscope
The negative impact of micromanagement on creative agencies.
Consumer Behaviour in COVID-19
Findings of Aurora's April-May 2020 survey on how the lockdown has affected lifestyles.
![Tortured Brilliance: Dr Altamash Kamal [1956-2020]](https://i.dawn.com/thumbnail/2020/07/5f194acdb9ac4.png)
Tortured Brilliance: Dr Altamash Kamal [1956-2020]
Aamer Ahmed Khan remembers Dr Altamash Kamal.
![Ali Suleman Habib [1956-2020]](https://i.dawn.com/thumbnail/2020/07/5f19516bdef58.png)
Ali Suleman Habib [1956-2020]
A shining example of how to achieve excellence with integrity.
Endearing and Enduring Brands
Shahzeb Hasan on the timeless, iconic brands that we grew up with.
WFH Realities
The negative impact of WFH on socio-psychological wellbeing.
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
Home Is Where The Work Is
Ideas to make WFH feel like a day at work.
Editor's Picks
Why Does Fair Matter?
In light of the BLM movement, isn’t it time fairness creams become a thing of the past?
Amid the New Normal
Five ways to keep sane during the pandemic.
![Come Dine [Virtually] With Me - Part II](https://i.dawn.com/medium/2020/07/5f04056042c52.png)
Come Dine [Virtually] With Me - Part II
Dinner with Hamilton Naki, Jane Austen and Rasputin
Women In Pakistan: Decoding The Future
Making the tech sector more inclusive of and accessible to women.