Muneeb Akram on why Pakistan's national language struggles not just in general but in advertising too.
The new Covid-19 etiquette.
Interesting products you may never have guessed are made by car manufacturers.
Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status.
Muneeb Akram experiences a change in perspective after moving to the client side.
A day in the life of a car enthusiast.
Interview with Danial Malik, CEO, Master Changan Motors.
Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago.
Samreen Sarwar, Creative Manager, Bond Advertising, lists her favourite ads from last year.
Is Pakistan ready to leapfrog into the EV revolution?
Moving to Euro 5 emission compliance is critical for Pakistan’s quality of life, yet the stakes may prove too high.
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country.
Campaigns for November-December 2020
Khalid Naseem highlights the complexities that go into a car purchasing decision.