Magazine
Covid-19 and Organisational Transformation
From organisational tumult to organisational change, Fauzia Kerai Khan maps out the way forward.
Come Dine With Me!
My dinner with my grandfather, Horace, and his two older brothers.
Magazine
Into the Unknown
Taimur Tajik, Creative Head, Interwood, on what brands must do to stay ahead
in 2021.
Featured Stories
“A big hurdle leaders face is being comfortable.”
Shahzeb Hasan speaks to Khalid Alvi about his ACES 2020 Award and what is next for Pakistan’s master marketer.
We Are a Solution Industry Not a Service Industry
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Look Outwards and Think Like a Challenger
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.
Evolve and Diversify
The ability to diversify is what will lead agencies out of the present crisis, agues Afzal Hussain.
PIA’s High Fashion French Connection
How uniforms designed by Pierre Cardin influenced fashion in Pakistan.
The Death of Bull
Asim Naqvi, CEO, Ogilvy Pakistan, on keeping it real and simple.
Time to Covid Cleanse Agencies
Shoaib Qureshy, CEO, Bulls Eye DDB Group, calls upon agencies to clear the decks and reboot.
The Road Ahead for Pakistan’s Auto Industry
In conversation with Ali Asghar Jamali, CEO, Indus Motor Company.
Sneaking Through the Back Door
Talha Bin Hamid’s take on the new sound platform sponsored by a tobacco company.
Are You Making Your Customers Rock?
Huma Qureshi, Chief Communications Officer, AP/MENA, GREY Group AMEA, on ramping up the CX.
Editor's Picks
Talking Heads 2020
Leading agency and corporate heads on the impact of Covid-19 on the communications industry.
Celebrating the Authentic Pakistani Woman
In profile: Khadija Rehman, Director, Generation.
Interview: Umair Kazi
Partner, Ishtehari, on the after effects of Covid and how working remotely may be his ticket to an island in Thailand.
Lifestyles in the Time of Covid-19
The pandemic has changed not only the way we work and live; it has also changed the way we think – and it is no bad thing.