Why Is Urdu Difficult for Us?
Muneeb Akram on why Pakistan's national language struggles not just in general but in advertising too.
An Unconventional New Lawn Trend
Generation, Sana Safinaz and Khaadi campaigns for lawn are a breath of fresh ad air.
Taxing Pakistan's IT Sector
What the withdrawal of the income tax exemption from IT/IT enabled services means.
Featured Stories
Learning to Behave
The new Covid-19 etiquette.
When Beetles Turn Into Sausages
Interesting products you may never have guessed are made by car manufacturers.
Disruption as a Status
Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status.
Is Your Client Really So Unreasonable?
Muneeb Akram experiences a change in perspective after moving to the client side.
Mad About Vintage
A day in the life of a car enthusiast.
Democratising Pakistan’s Automotive Industry
Interview with Danial Malik, CEO, Master Changan Motors.
Why Lemons Rule
Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago.
A Few of My Favourite Things
Samreen Sarwar, Creative Manager, Bond Advertising, lists her favourite ads from last year.
Preparing for an Electric Future
Is Pakistan ready to leapfrog into the EV revolution?
Euro 5 in Perspective
Moving to Euro 5 emission compliance is critical for Pakistan’s quality of life, yet the stakes may prove too high.
Editor's Picks
A Long Way to Empowerment
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Charging Up the EV Opportunity
Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country.
Campaign Register (Nov-Dec 2020)
Campaigns for November-December 2020
A Decision in the Right Direction
Khalid Naseem highlights the complexities that go into a car purchasing decision.
