The Professor & One
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Bringing Medical Advertising to Pakistan
Mahmood Parekh, Chief Executive, MCM Advertising, in profile.
Magazine
“We are against any kind of measurement”
Qamar Abbas, Executive Director, PAS, speaks about the achievements of PAS and the new challenges facing the industry.
Featured Stories
Wrestling With the Digital Revolution in Pakistan
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
Don’t Make Assumptions
Patrick Collister recalls his experiences with PAS and of Pakistan.
The PSL 6 Anthem – Groovy or Not?
It was definitely groovy!
When Beetles Turn Into Sausages
Interesting products you may never have guessed are made by car manufacturers.
Please Lighten Up
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
The Five-Letter Word
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
How to Win an Effie
What does it take to to win an Effie?
Spreading Smiles
Peek Freans is Spreading Smiles All Over the Internet with Their New Smile
Donut Cake
Much Done, More Still to Do
Transformations in the marketing communications industry require further institutional strengthening of the profession.
Editor's Picks
“PAS needs to evolve a multipronged strategy to combat a total collapse of the advertising sector”
Interview with Hameed Haroon, CEO, The Dawn Media Group.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Giving Advertisers Their Own Voice
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Revamping Public Health Communication
Public health communication in Pakistan needs a behavioural overhaul.
