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What About the Girls?

Why do brands miss out on sponsoring sportswomen?

“I’m quite weary of agencies that say we’re not in it for the awards”

Zeenat Chaudhary catches up with Ali Rez, Chief Creative Officer, Impact BBDO MENAP, who was recently chosen as the MENAP region’s first jury president for Cannes Lions.

Blogs

Women in the Fintech Space

With an increasingly more gender-conscious environment, Pakistan’s glaring gender disparity among the banked population may soon improve.

Latest

Empowering Women Digitally

Living My Dream

The Might Of GroupM

Featured Stories

A Toolbox Full of Leads

Syed Amir Haleem on how to use AI to generate leads.

You’ve Been WhatsApped!

Is WhatsApp becoming a workplace dystopian tool? Umair Kazi poses the question.

Magazine

The Banker’s Storyteller

Sheeza Ahmed, SVP, HabibMetro Bank, in profile.

Magazine

Of Cafés and Kaifis

Why most local brands do not realise the long-term implications bad press has on a brand.

Magazine

The Power of the Open Question

Ask and listen, advises Julian Saunders.

Magazine

What’s Next for E-Commerce?

Mehwish Aslam highlights e-commerce trends to watch out for in 2023.

Magazine

Living the Programmatic Life

Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.

Magazine

Too Much Vanilla and Not Enough Shine

Banks need to significantly differentiate their Roshan Digital Account offering, argues Muhammad Ali Khan.

Magazine

A Six for Financial Inclusion

Banks should leverage the opportunities cricket sponsorships offer to increase financial inclusion, argues Arafat Mir.

Magazine

Eyes on the Wrong Prize

Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.

Editor's Picks

“We are honoured to be a home for immensely diverse communities – families, businesses of all sizes and creators who transform into stars”

In conversation with Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan – TikTok, on how TikTok has managed to become one of Pakistan’s top-used social media apps.