Home - Aurora

Magazine

The Way the Reels Crumble

Alyan Khan-Yusufzai on the Crumble cookie phenomenon.

Magazine

Crashing Pakistan’s Start-Up Ecosystem

Nabeel Qadeer discusses the economic fallout and long-term consequences of the current internet slowdown.

Magazine

“We are committed to giving back to Pakistan through concrete, climate-friendly actions”

Zohaib Hassan, Head of Marketing, Cheezious Pakistan, speaks to Uzma Khateeb Nawaz about Cheezious’ journey since its inception.

Latest

Easypaisa Sets a New Safety Standard for OOH

Do You Speak Internet?

Revisiting ‘The Rhythm of Unity’

Featured Stories

The Unbearable Pressures of the Peer Perfect Life

Yawar Iqbal examines the anxieties that lurk behind the social media screen.

“I am a British Pakistani and a Muslim woman from a working-class background. All these aspects inform my work”

Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.

Aurora is hiring!

Position: Content Coordinator

Magazine

Mobile First and Last

Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.

People

“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”

Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry.