Aurora Magazine

Promoting excellence in advertising

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The Enduring Voice of a Community: Usman Arab Saati (1944-2024)

The Enduring Voice of a Community: Usman Arab Saati (1944-2024)

Shahid Saati remembers his father, Usman Arab Saati, Chief Editor, Vatan Gujarati.

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Requiem for an Industry

Magazine

Requiem for an Industry

Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.

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Magazine

Is Your Brand Climate Positive?

Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain.

Latest

Raise Your Brand’s Voice

Is Pakistan Ready for the ESG Business Championships?

Is Pakistan Ready for the ESG Business Championships?

“Spotify is the most downloaded audio streaming app in Pakistan”

“Spotify is the most downloaded audio streaming app in Pakistan”

Featured Stories

Crouching Jaguar, Hidden Agenda?

Crouching Jaguar, Hidden Agenda?

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.

Marketing Myths

Marketing Myths

Tyrone Tellis busts three myths about marketing.

People

Pakistan’s Unassuming Media Star – Imran Aslam: 1952-2022

Pakistan’s Unassuming Media Star – Imran Aslam: 1952-2022

Zohra Yusuf remembers Imran Aslam.

People

One hundred lifetimes in one

One hundred lifetimes in one

The multifaceted, award-winning actor, Aamina Sheikh in profile.

People

Grit, Purpose and Authenticity

Grit, Purpose and Authenticity

Alifya Sohail profiles Rifah Qadri, Head of Marketing and Communication, Easypaisa.

People

The Courage to Doubt: Khaled Ahmed (1943-2024)

The Courage to Doubt: Khaled Ahmed (1943-2024)

What made Khaled Ahmed an intellectual’s intellectual?

Magazine

Hope Lies in a Good Crisis

Hope Lies in a Good Crisis

We need a huge climate crisis to shake us out of our complacency, argues Julian Saunders.

Magazine

The Troublesome Problem of Surface Level Commitments

The Troublesome Problem of Surface Level Commitments

Are brands in Pakistan really committed to climate change awareness or merely paying lip service? Alyan Khan-Yusufzai poses the question.

Magazine

Why Is Pakistan’s News Media Ignoring Gen Z?

Why Is Pakistan’s News Media Ignoring Gen Z?

Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin.

Trends

Nausicaä of the Valley of the Wind

Nausicaä of the Valley of the Wind

Released in 1984, Sophia Khan revisits a film that presages what could lie ahead for us.

Editor's Picks

Keep Calmala and Carry Onala

Keep Calmala and Carry Onala

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.

Six New Friends on the Street

Six New Friends on the Street

Tabinda Hussain speaks to Bilal Maqsood about the challenges and joys of creating Pakkay Dost.

Transitioning in Keeping With Pakistan’s Requirements

Transitioning in Keeping With Pakistan’s Requirements

In Pakistan, climate finance should be directed at using the energy we already generate more efficiently, argues Ammar H. Khan.

An Accidental Environmentalist

An Accidental Environmentalist

A day in the life of Ahmad Shabbar, Founder, Pakistan Maholiati Tahaffuz Movement and Climate REACH.