Aurora Magazine

The evolution of brands into lifestyle experiences is not just a trend; it is a strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.

Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.

Ad Mad Dude lists 15 key insights for a creative renaissance.

Code for Pakistan harnesses the power of people to inspire collaboration for civic impact.

Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research.

In light of growing legislation and consumer awareness regarding the sourcing and reusing of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry.

Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.

Uzma Khateeb-Nawaz speaks to Faraz Maqsood Hamidi, Founder and Chief Creative Officer, The D’Hamidi Partnership about the agency’s recent inclusion in the ‘the top independent agencies of the world’.