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HBL PSL – The View from Pulse

Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.

Magazine

A Digital-First World

As media consumption patterns transition to short-form, on-demand content, Yasser Akhtar discusses the implications of these changes on brands.

Magazine

The Way the Reels Crumble

Alyan Khan-Yusufzai on the Crumble cookie phenomenon.

Latest

Cracking the Gen Z Code

Kill the Story, Kill the Brand

“Work on innovative ideas. Do something for Pakistan. Only we can do this”

Featured Stories

Platform and Function

Faraz Maqsood Hamidi on the ever-evolving world of entertainment.

Don’t Miss The Perfect Butter Dish

A day in the life of Tayyab Siddiqui, a production designer and advertising professional.

People

“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”

Sophia Khan speaks to Mohammad Ahmed Shah, President, Arts Council of Pakistan (ACP), Karachi, about the importance of cultural programming and the recent World Culture Festival.

Magazine

The Unbearable Pressures of the Peer Perfect Life

Yawar Iqbal examines the anxieties that lurk behind the social media screen.

Trends

The Motorcycle Collector

Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid.

Blogs

Come Eid With Me!

Riffat Rashid invites a spaced-out restaurateur, a wannabe food critic and a high-society insider for an Eid brunch.

Media

Let the Music Stream

Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy.

Blogs

Memorable Ramzan Ads 2025

Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.

Creative

A Few of My Favourite Things

Zoha Shahzad, Creative Manager at Finqalab, lists a few of her favourite ad campaigns.

Trends

***Lassan, Kaddu* and *Tera Bhai!***

Faizan Usmani on the gems embedded in Urdu colloquialism.

Editor's Picks

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Aurora Magazine

Promoting excellence in advertising

HBL PSL – The View from Pulse

A Digital-First World

The Way the Reels Crumble

Latest

Cracking the Gen Z Code

Kill the Story, Kill the Brand

“Work on innovative ideas. Do something for Pakistan. Only we can do this”

Featured Stories

Platform and Function

Don’t Miss The Perfect Butter Dish

“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”

The Unbearable Pressures of the Peer Perfect Life

The Motorcycle Collector

Come Eid With Me!

Let the Music Stream

Memorable Ramzan Ads 2025

A Few of My Favourite Things

***Lassan, Kaddu* and *Tera Bhai!***

Editor's Picks

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Influence Without Arrogance: Arshad A. Zuberi (1952-2024)

Raving It Up at the Warehouse

Addressing Pakistan’s Water Scarcity, One Faucet at a Time

Sep-Oct

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