Blogs From Employees to Influencers Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali. WHATSAPP
People The girl I knew – Sabeen Mahmud [1974-2015] A closer look into Sabeen's work philosophy, her passion for everything Macintosh, and her journey of creating T2F. WHATSAPP
Magazine Corporate Governance and Brand Failure Weak corporate governance lies at the root of why some of Pakistan’s iconic brands failed, writes Raeda Latif. WHATSAPP
HBL PSL – The View from Pulse Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL. WHATSAPP
Most Read A Digital-First World As media consumption patterns transition to short-form, on-demand content, Yasser Akhtar discusses the implications of these changes on brands. WHATSAPP
Magazine Cracking the Gen Z Code As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer. WHATSAPP
Most Read Kill the Story, Kill the Brand Crisis management is about facing up, not staring down, opines Ad Mad Dude. WHATSAPP
People “Work on innovative ideas. Do something for Pakistan. Only we can do this” Shizra Mangnejo speaks to Mahnoor Rehman, The King’s Trust Young Achiever for Asia. WHATSAPP
Magazine Platform and Function Faraz Maqsood Hamidi on the ever-evolving world of entertainment. WHATSAPP
People Don’t Miss The Perfect Butter Dish A day in the life of Tayyab Siddiqui, a production designer and advertising professional. WHATSAPP
People “The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture” Sophia Khan speaks to Mohammad Ahmed Shah, President, Arts Council of Pakistan (ACP), Karachi, about the importance of cultural programming and the recent World Culture Festival. WHATSAPP
The Unbearable Pressures of the Peer Perfect Life Yawar Iqbal examines the anxieties that lurk behind the social media screen. WHATSAPP
The Motorcycle Collector Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid. WHATSAPP
Come Eid With Me! Riffat Rashid invites a spaced-out restaurateur, a wannabe food critic and a high-society insider for an Eid brunch. WHATSAPP
Let the Music Stream Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy. WHATSAPP
![The girl I knew – Sabeen Mahmud [1974-2015]](https://i.dawn.com/large/2015/07/55a548c5dcf7c.jpg "The girl I knew – Sabeen Mahmud [1974-2015]")
