Aurora Magazine

Promoting excellence in advertising

People

Living the Abundance Mindset

Mamun M. Adil profiles Adnan Malik, actor, director and now a therapist, somatic coach and group facilitator.

Magazine

#TherapistRebrand MyBurnout

Umair Kazi channels his inner therapist.

Magazine

Anthropic Claude and the Ethics of Human Values

Agentic AI is poised to redefine how businesses innovate, connect and lead. But first, it needs to align with human values, argues Faizan S. Syed.

Latest

Drilling Down to Simplicity

Well Being by Design

“We look forward to opening fresh avenues for brands to connect, influence, and inspire their consumers”

Featured Stories

The Earworm Effect

Elhaam Shaikh on the enduring resilience of radio

Deluded Poets and Data Accountants

Advertising has split into two feverish extremes and the centre may not hold, warns Ad Mad Dude.

People

“Sports journalism is such a rich field; there is a goldmine of stories waiting to be covered”

Sophia Khan interviews Anushe Engineer, winner of the 2024 AIPS Young Reporter award for her feature, ‘It’s all or nothing for Arshad Nadeem in Paris’.

Magazine

TOM or Just Plain Genericide?

Alyan Khan-Yusufzai discusses the dangers posed to brands
if they turn into category identifiers.

Blogs

Food For Thought

Why are Eid-ul-Azha ads so lacklustre or restricted in number compared to those aired during Ramzan and Eid-ul-Fitr?

Media

Comfort Food Done Well

Zahrah Mazhar examines the enduring allure of Pakistani TV dramas.

People

The Season Chaser

A day in the life of Asad Monga, chef, forager and videographer.

People

“We are committed to making wellness accessible and affordable to the average consumer”

Sadia Kamran speaks to Dr Anum Akhai, Chief Growth Officer, Martin Dow Group and Director, Welnox, on the evolution and future of the wellness market in Pakistan.