Aurora Magazine

Promoting excellence in advertising

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Magazine
Campaign Watch

Campaign Watch

Ammarah Haroon Dar, ECD, Publicis RED Communication Arts, lists her favourite and not-so-favourite recent ad campaigns.
Magazine
Burp

Burp

Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Magazine
Winning Gold for Pakistan

Winning Gold for Pakistan

Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Magazine
Every day, I’m (not) hustling

Every day, I’m (not) hustling

A day in the life of Riffat Rashid, content creator for digital food content platforms such as GirlGottaEat and Hungry In Karachi.
Magazine
Short But Far From Sweet

Short But Far From Sweet

Rashna Abdi reviews Frickin’ Short Life: Sinfully Alluring (The World’s Smallest Autobiography) by Khawar Salim.

Editor's Picks

Duty Matters

Duty Matters

Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.