If music be the food of love
Musical impresario Arshad Mahmud speaks about his long association with the advertising sector.
A man of few words
Khalid Naseem, Director Strategy, Firebolt63, in profile.
Braving the new frontier of technology-based agencies
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Featured Stories
Playing their part in promoting inclusivity
Three start-ups that are trying to make a difference in the lives of people with special needs.
Latté on the Chowk
The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
Oil first, then shampoo
Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Dayfresh moves into lactose free milk
Dairyland recently launched a new brand extension for their Dayfresh packaged milk range.
Creativity through technology
Interview with Khalid Slaeem, CEO, RG Blue Communications.
Floating free
A day in the life of Taniya Hasan.
Nibble and toss? Not
Refest will focus on reducing food wastage, using bio-degradable material and recycling.
Goodbye nine to nine
7 reasons why developing a virtual workforce is an effective way for organisations to distinguish themselves.
An ad girl from Courbevoie
Anusha Zahid profiles Vanessa Nabia Muzaffar.
Editor's Picks
What defines the media agency of the future?
Interview with Farhan Khan, COO, Starcom Pakistan.
Media Advertising Spend FY 2017-18
Source: Aurora in consultation with industry experts
Culture and numbers
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
TALKING HEADS
Leading agency, media and corporate heads on changing marketing, advertising and communications skill sets.
