Bringing creativity to the development space
Interview with Marcus Peffers, Global CEO, M&C Saatchi World Services.
The 5G Challenge
Is Pakistan ready for 5G? Ans Khurram analyses.
How to build a great sports brand
Interview with Vange Kourentis, former Head of Marketing & Digital, Manchester United.
Latest
Featured Stories
Going Bogo
Tyrone Tellis, Marketing Manager, Bogo, talks to Zeenat Chaudhary about how Bogo is doing in the Pakistani market.
Magazine
Launching a Velo lifestyle
A look at the new flavoured nicotine pouches launched by British American Tobacco
State Life goes digital
State Life Insurance Corporation of Pakistan recently launched their first-ever digital campaign
Peacocks & balls
Faraz Maqsood Hamidi sums up AdAsia 2019.
Can Tania Aidrus develop a digital Pakistan mindset?
Nabeel Qadeer, CEO, InfiniT Global Labs, ponders the challenges ahead.
Media Advertising Spend FY 2018-19
TV ad revenue decreased by 26%, while OOH increased by 20%
Celebrating advertising – and Pakistan
Reprising the major themes that dominated AdAsia 2019.
Are you here to RETIRE?
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
Campaign Watch: End 2019
Shrinking budgets. Dwindling timelines. Non-existent briefs.
New year, new you - there's still time
Given up on your new year's resolutions, but still looking to reinvent yourself? Here's how.
Editor's Picks
Lahore Lahore aye!
Julian Boulding, President, thenetworkone, celebrates AdAsia 2019 and Pakistan.
30 things I learnt at AdAsia
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.
Harold Burson (1921-2020), the PR giant!
"He saw the potential for PR to be a global enterprise, and he did more than anyone to professionalize the discipline."
Dare to dream big!
Adamjee Life has launched a campaign, which highlights the power of pursuing one's dreams, regardless of the obstacles.
