Aurora Magazine

Promoting excellence in advertising

“Korean, French and Spanish content present major opportunities in the voice-over and dubbing business”

Uzma Khateeb Nawaz speaks to Hammad Hussain, Founder and CEO of Media Menderz Production, about his journey in voice acting, starting up a training institute and the future of the dubbing and voice-over business in Pakistan.

Magazine

Sick With Worry About How Well We Are?

Fatima Haider on how an all-consuming obsession with wellness may be the unhealthiest thing we can do.

Creative

Campaign Watch

Mahnoor Avais, Junior Consultant – Content Excellence, Creative, Symmetry Group, picks her favourite and not-so-favourite ad campaigns.

Latest

From Playdates to Pitches

Muzz: Redefining Matchmaking

In Pursuit of Wellness

Featured Stories

The Complications of Food

Food is amoral. It is how and when we consume it that makes it our medicine or our poison, argues Nazish Chagla.

Brighto’s Ramzan Splash

Shizra Mangnejo covers Brighto's Ramzan campaign.

Magazine

Just Saying: Is Wellness Overrated?

Aurora's editorial from the March-April 2025 issue.

Blogs

Farewell, Skype!

Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.

Trends

Not So Holier Than Thou

Ayesha Aman reviews the marketing gimmickry that surfaces in the month of Ramzan.

People

“Our goal must be to ensure that our students get admission to the best universities of the world”

Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.

Blogs

Celebrating Advertising

How should the Effies evolve?

Turning Crypto Ambitions Into Realities

Will the newly created Pakistan Crypto Council succeed in making Pakistan a major player in the blockchain revolution? Jafer Ali Shariff poses the question.