Aurora Magazine

Promoting excellence in advertising

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Please Lighten Up

Please Lighten Up

This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
The Five-Letter Word

The Five-Letter Word

By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
PAS at 25

PAS at 25

Aurora's special coverage to mark PAS' 25th anniversary
Much Done, More Still to Do

Much Done, More Still to Do

Transformations in the marketing communications industry require further institutional strengthening of the profession.
Strangled Potential

Strangled Potential

Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
Awaiting Sunrise

Awaiting Sunrise

What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Graffiti man

Graffiti man

A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Welcome to CoLab

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure
The 10-Second Rule

The 10-Second Rule

Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital