Khalid Naseem, Director Strategy, Firebolt63, in profile.
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
Three start-ups that are trying to make a difference in the lives of people with special needs.
The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
Reckitt Benckiser deploys men to empower women.
Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Dairyland recently launched a new brand extension for their Dayfresh packaged milk range.
Interview with Khalid Slaeem, CEO, RG Blue Communications.
A day in the life of Taniya Hasan.
Refest will focus on reducing food wastage, using bio-degradable material and recycling.
Anusha Zahid profiles Vanessa Nabia Muzaffar.
Interview with Farhan Khan, COO, Starcom Pakistan.
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
Leading agency, media and corporate heads on changing marketing, advertising and communications skill sets.