During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her.
How much credit can the media campaigns take for the success or failure of the political parties?
Mezan’s new TVC reviewed.
The experiences that make us truly Pakistani.
A rundown on content marketing versus copywriting.
How social media is impacting internal tourism in Pakistan.
How social media helped Imran Khan conquer the crowds.
How AI is delivering wonders in healthcare.
The media needs to be reined in as well as improved, but who is going to do it?
Copy writing tips from 'The Copy Book' by David Abbott.
Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day?
Interview with Taher G. Sachak, MD, EFU Life Assurance.
Dr Shahid Qureshi on why business schools are not the best place to develop an entrepreneurial mindset.
There is immense potential of native language advertising on social media.
Karan Thapar is back in the news!