Aurora Magazine

Promoting excellence in advertising

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The men women love to chase

The men women love to chase

I believe that no matter what happens we will not end up on the road and our business will continue to grow steadily.
The battle for desi-cool

The battle for desi-cool

Prêt-based fast fashion brands have cornered the convenience market and are now expanding their product portfolios.
Fears and uncertainties

Fears and uncertainties

Nasir Jamal examines the impact of the government's new tax measures on Pakistan's textile exports
“Take it Lite”

“Take it Lite”

Nestle’s EveryDay Lite carves a space for itself in Pakistan’s tea whitener market