Opinion Fatima Majeed on the slow demise of the Indus Delta and how climate change, unchecked development and dwindling resources have reshaped the lives of Sindh’s fishing community.
Local and global leaders discuss how to mitigate the impact of climate change in Pakistan, at OICCI’s second Pakistan Climate Conference.
Opinion The mounting cost-cutting pressures put on agencies by clients will have serious implications.
How advertising is shifting from simple communication to building immersive brand experiences.
Campaigns Reckitt Pakistan introduces the first ever Social Distancing Prayer Mats in the country.
Julian Saunders on the rise of the content creator.
Published in Jan-Feb 2021 Interesting products you may never have guessed are made by car manufacturers.
Media This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
Published in Mar-Apr 2021 By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
Published in Mar-Apr 2021 What does it take to to win an Effie?
Aurora's special coverage to mark PAS' 25th anniversary
Published in Mar-Apr 2021 Transformations in the marketing communications industry require further institutional strengthening of the profession.
Published in Mar-Apr 2021 Interview with Hameed Haroon, CEO, The Dawn Media Group.
Published in Mar-Apr 2021 Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Published in Mar-Apr 2021 Tariq Ikram (SI) recalls the early days of PAS’s formation.
Published in Mar-Apr 2021 Public health communication in Pakistan needs a behavioural overhaul.
Published in Mar-Apr 2021 How pharma companies should position themselves to compete in a digitised world.
Published in Mar-Apr 2021 The art and science of marketing to the Healthcare Professional (HCP).
Books & Reviews Book review of 'This Book is About You' by Nabeel Qadeer.
Published in Mar-Apr 2021 Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
Published in Mar-Apr 2021 On why Pakistan needs a strong manufacturing base to compete successfully.
Published in Mar-Apr 2021 Assessing the challenges faced by Pakistan’s healthcare system.
Published in Mar-Apr 2021 What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Published in Mar-Apr 2021 Can the government deliver on its Sehat Sahulat Program?
Published in Jan-Feb 2020 Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
Saying goodbye to Volkswagen's Beetle
Published in Nov-Dec 2019 A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Published in Nov-Dec 2019 Faraz Maqsood discusses the transformations to look out for in the new agency structure
Published in Nov-Dec 2019 Naila Naqvi, founder of Pie In the Sky, in profile.
Published in Nov-Dec 2019 Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Published in Nov-Dec 2019 Interview with Sohail Zindani, CEO, Learning Minds.
Published in Nov-Dec 2019 Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Published in Nov-Dec 2019 Kiran and George Fulton in profile.
Marketing Taniya Hasan on last year's CSR campaigns - the good and the bad.
Marketing Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
Published in Nov-Dec 2019 Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Published in Nov-Dec 2019 Digital newsrooms in Pakistan are stagnating from a lack of innovative approaches, writes Shaheryar Popalzai
Published in Nov-Dec 2019 Arifa Noor, journalist and lead anchor for News Wise on DawnNews, poses the question.
