Local and global leaders discuss how to mitigate the impact of climate change in Pakistan, at OICCI’s second Pakistan Climate Conference.
Opinion
The mounting cost-cutting pressures put on agencies by clients will have serious implications.
How advertising is shifting from simple communication to building immersive brand experiences.
Campaigns
Reckitt Pakistan introduces the first ever Social Distancing Prayer Mats in the country.
Julian Saunders on the rise of the content creator.
Published in Jan-Feb 2021
Interesting products you may never have guessed are made by car manufacturers.
Media
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
Published in Mar-Apr 2021
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
Published in Mar-Apr 2021
What does it take to to win an Effie?
Aurora's special coverage to mark PAS' 25th anniversary
Published in Mar-Apr 2021
Transformations in the marketing communications industry require further institutional strengthening of the profession.
Published in Mar-Apr 2021
Interview with Hameed Haroon, CEO, The Dawn Media Group.
Published in Mar-Apr 2021
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Published in Mar-Apr 2021
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Published in Mar-Apr 2021
Public health communication in Pakistan needs a behavioural overhaul.
Published in Mar-Apr 2021
How pharma companies should position themselves to compete in a digitised world.
Published in Mar-Apr 2021
The art and science of marketing to the Healthcare Professional (HCP).
Books & Reviews
Book review of 'This Book is About You' by Nabeel Qadeer.
Published in Mar-Apr 2021
Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
Published in Mar-Apr 2021
On why Pakistan needs a strong manufacturing base to compete successfully.
Published in Mar-Apr 2021
Assessing the challenges faced by Pakistan’s healthcare system.
Published in Mar-Apr 2021
What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Published in Mar-Apr 2021
Can the government deliver on its Sehat Sahulat Program?
Published in Jan-Feb 2020
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
Saying goodbye to Volkswagen's Beetle
Published in Nov-Dec 2019
A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Published in Nov-Dec 2019
Faraz Maqsood discusses the transformations to look out for in the new agency structure
Published in Nov-Dec 2019
Naila Naqvi, founder of Pie In the Sky, in profile.
Published in Nov-Dec 2019
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Published in Nov-Dec 2019
Interview with Sohail Zindani, CEO, Learning Minds.
Published in Nov-Dec 2019
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Published in Nov-Dec 2019
Kiran and George Fulton in profile.
Marketing
Taniya Hasan on last year's CSR campaigns - the good and the bad.
Marketing
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
Published in Nov-Dec 2019
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Published in Nov-Dec 2019
Digital newsrooms in Pakistan are stagnating from a lack of innovative approaches, writes Shaheryar Popalzai
Published in Nov-Dec 2019
Arifa Noor, journalist and lead anchor for News Wise on DawnNews, poses the question.
