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The Five-Letter Word
Published in Mar-Apr 2021

The Five-Letter Word

By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
PAS at 25

PAS at 25

Aurora's special coverage to mark PAS' 25th anniversary
Much Done, More Still to Do
Published in Mar-Apr 2021

Much Done, More Still to Do

Transformations in the marketing communications industry require further institutional strengthening of the profession.
Decoding the HCP
Published in Mar-Apr 2021

Decoding the HCP

The art and science of marketing to the Healthcare Professional (HCP).
Strangled Potential
Published in Mar-Apr 2021

Strangled Potential

Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
Awaiting Sunrise
Published in Mar-Apr 2021

Awaiting Sunrise

What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Graffiti man
Published in Nov-Dec 2019

Graffiti man

A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Welcome to CoLab
Published in Nov-Dec 2019

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure
Evolving the digital newsroom
Published in Nov-Dec 2019

Evolving the digital newsroom

Digital newsrooms in Pakistan are stagnating from a lack of innovative approaches, writes Shaheryar Popalzai