The mounting cost-cutting pressures put on agencies by clients will have serious implications.
How advertising is shifting from simple communication to building immersive brand experiences.
Campaigns
Reckitt Pakistan introduces the first ever Social Distancing Prayer Mats in the country.
Julian Saunders on the rise of the content creator.
Interesting products you may never have guessed are made by car manufacturers.
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
What does it take to to win an Effie?
Aurora's special coverage to mark PAS' 25th anniversary
Transformations in the marketing communications industry require further institutional strengthening of the profession.
Interview with Hameed Haroon, CEO, The Dawn Media Group.
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Public health communication in Pakistan needs a behavioural overhaul.
How pharma companies should position themselves to compete in a digitised world.
The art and science of marketing to the Healthcare Professional (HCP).
Book review of 'This Book is About You' by Nabeel Qadeer.
Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
On why Pakistan needs a strong manufacturing base to compete successfully.
Assessing the challenges faced by Pakistan’s healthcare system.
What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Can the government deliver on its Sehat Sahulat Program?
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
Saying goodbye to Volkswagen's Beetle
A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Faraz Maqsood discusses the transformations to look out for in the new agency structure
Naila Naqvi, founder of Pie In the Sky, in profile.
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Kiran and George Fulton in profile.
Interview with Sohail Zindani, CEO, Learning Minds.
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Taniya Hasan on last year's CSR campaigns - the good and the bad.
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Digital newsrooms in Pakistan are stagnating from a lack of innovative approaches, writes Shaheryar Popalzai
Arifa Noor, journalist and lead anchor for News Wise on DawnNews, poses the question.
