Q&A with Shoaib Qureshy, Chief Executive, Bulls Eye Group, on his agency’s acquisition of Symbios.pk.
The organising committee for AdAsia holds a curtain raiser to showcase their plans for the upcoming event.
Does VW’s new logo aim to give the company an image makeover?
What the new iPhone 11 says about the Apple brand.
If we call out Mrs Khan for her outdated opinions, we should remember to stay civil.
How to gear up when business is slow.
Are our ads finally breaking gender stereotypes?
How to turn up in a downturn.
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
Truck Art Childfinder by Samar Minallah Khan and BBDO wins big at Asia’s largest award show
A day in the life of Sarah Ahmed, Marketing Manager, Hygiene Home.
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
Brands need to focus on the single value proposition to stand out.
Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...
Why the crackdown on fairness creams is definitely a good thing.