Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
The evolution of package design in Pakistan.
Three leading marketers on brand leadership in a modern economy.
Charting the evolution of Espresso.
How we can cultivate a culture of fearlessness.
Was advertising ever effective?
If you want your agency to be taken seriously, training could be the best investment you ever make...
Umair Kazi, Partner, Ishtehari, in profile.
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
The evolution of media advertising platforms in Pakistan.
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Lauding the industry’s new approaches to storytelling.
How research-based methodologies can help build brands and increase customers.
Women in the region are making all the right moves, writes Anthony J. Permal.