The new influencers
The marketing potential of Facebook's secret and closed groups.
Media
Nigaah Art Awards – Celebrating Pakistani art
The Nigaah Art Awards honoured the work of Pakistan’s emerging and established artists across a variety of genres.
Princess Diana – A hapless victim or savvy manipulator?
How Princess Diana used the media and her universal appeal to drive her charitable work.
Of political puns and social commentary
Is Pakistani advertising swaying to political blues yet?
Outdoors goes digital
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Is it the end of the road for Millennial-focused marketing?
Is it time we shifted from our obsession with Millennials to the yet unconquered demographic of Gen Zs?
Singing for their supper
Can shows like Coke Studio and Pepsi Battle of the Bands profit the music industry without compromising on quality?
Campaign Watch
A review of the latest advertising campaigns.
She’s (not) that girl!
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
Confessions of a media-wary young adult
Welcome to Pakistan, where growing up isn’t always easy and the local media does nothing about it.
Are you delighting your online customer?
The importance of providing a seamless online retail experience.
Strategising for digital
What agencies must do to slip seamlessly, yet effectively, into the digital space.