“People are notoriously selfish. You have to convince them why something is good and give them an incentive”
Interview with Dr Frank Peter, Corporate Trainer for Digital Transformation and Digital Marketing.
Media
How to succeed at fashion blogging
What does it take to be a fashion blogger in Pakistan?
What defines the media agency of the future?
Interview with Farhan Khan, COO, Starcom Pakistan.
Get your shark moves ready!
What makes Baby Shark a modern classic?
Noises on
The media needs to be reined in as well as improved, but who is going to do it?
Going native
There is immense potential of native language advertising on social media.
Come buy my headlines
The dangerous practice of commercialising the news.
Dumbing down society
Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day?
Is going online bringing you down?
Too much Facebook and Twitter could be making you sad and bitter.
Will art cinema find a place?
Will Pakistani filmmakers take up the challenge or continue to go down the well-travelled road of commercial cinema?
From commercials to feature films
Ad filmmakers Jami and Asad ul Haq on their recent ventures into films.
The hateful 2.3 billion
With most 'debates' ending up in abusive comments and hateful rhetoric, is social media triggering reverse evolution?
