The Olympics: Finding Authenticity in a Corrupted World
How could have brands invested in the Olympics?
Julian Saunders
The Serfs of the Internet Take Power
Julian Saunders on the rise of the content creator.
You’ve Been Cancelled!
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Wrestling With the Digital Revolution in Pakistan
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
Learning to Behave
The new Covid-19 etiquette.
Top 5ives 2020
Ten marketing/media professionals list down the top five of everything in 2020.
Larry King – An Appreciation
What Larry King's career tells us about branding.
Come Dine With Me!
My dinner with my grandfather, Horace, and his two older brothers.
Look Outwards and Think Like a Challenger
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.
The Dangers Of Programmatic (And Ignorance)
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
The Best of Times and the Worst of Times
Julian Saunders on the realisations that came with 2020's pandemic.
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
What Went Wrong With Boeing?
At a simple level, this is the story.
Harry and Meghan – The Reboot?
What do recent developments mean for the Royal Family brand?
Whatever will Big Tech be up to next?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
The Top 5 Design Ideas of 2019
From Aurora's 10 Pros in Top 5 Mode.
WeWork’s rickety IT – not as surprising as it should be
Why is WeWork not working as well as before?
Dump the heroics
Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson
The Millennial Big Tension
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
Welcome to the age of Surveillance Capitalism (you are already in it – like it or not)
How Big Tech has become the single largest threat to our privacy and eventual safety.
