Aurora Magazine

Promoting excellence in advertising

Julian Saunders

Dump the heroics

Dump the heroics

Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson Published 21 Nov, 2019 10:51am
The Millennial Big Tension

The Millennial Big Tension

Why only the most resilient brands will be the ones that will help resolve the Big Tension. Updated 29 Aug, 2019 11:05am
The royal rebrand

The royal rebrand

How the royal wedding was a brilliant piece of rebranding for the Royal Family. Updated 24 May, 2018 01:37pm