The Best of Times and the Worst of Times
Julian Saunders on the realisations that came with 2020's pandemic.
Julian Saunders
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
What Went Wrong With Boeing?
At a simple level, this is the story.
Harry and Meghan – The Reboot?
What do recent developments mean for the Royal Family brand?
Whatever will Big Tech be up to next?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
The Top 5 Design Ideas of 2019
From Aurora's 10 Pros in Top 5 Mode.
WeWork’s rickety IT – not as surprising as it should be
Why is WeWork not working as well as before?
Dump the heroics
Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson
The Millennial Big Tension
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
Welcome to the age of Surveillance Capitalism (you are already in it – like it or not)
How Big Tech has become the single largest threat to our privacy and eventual safety.
Make creative ideas great again
Creativity, not technology, is what makes great ideas.
The Marie Kondo phenomenon
Julian Saunders on the quietly absolutist Marie Kondo.
Top 5 Big Ideas of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
The medium is still the message
Why controlling where your brand is seen matters even more today.
The Man Who Coined Vorsprung Durch Technik
Remembering Charlie Robertson (1954-2018)
Inspiring examples of content marketing
Laz Dzami picks his top five.
Is the new Burberry logo a success?
Welcome to Terminal 4 and the deracinated, Globo look.
The smart thinking behind Ogilvy’s rebrand
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
WPP’s lost opportunity
What ultimately went wrong in Sir Martin Sorrell's great empire.
The royal rebrand
How the royal wedding was a brilliant piece of rebranding for the Royal Family.