Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Julian Saunders provides his methodology on how to generate plentiful ideas.
To be healthy, dynamic and successful, building in sustainability as a core brand
value is the only way forward.
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
How could have brands invested in the Olympics?
Julian Saunders on the rise of the content creator.
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
The new Covid-19 etiquette.
Ten marketing/media professionals list down the top five of everything in 2020.
What Larry King's career tells us about branding.
My dinner with my grandfather, Horace, and his two older brothers.
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
Julian Saunders on the realisations that came with 2020's pandemic.
Don’t hold your breath, says Julian Saunders.
At a simple level, this is the story.
What do recent developments mean for the Royal Family brand?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.