We need a huge climate crisis to shake us out of our complacency,
argues Julian Saunders.
Published 08 Nov, 2024 03:02pm
Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change.
Published 04 Sep, 2024 12:26pm
Julian Saunders reflects on the UK’s recent general elections.
Updated 08 Jul, 2024 05:21pm
Julian Saunders ponders Hello Kitty and the power of cute.
Updated 31 May, 2024 04:37pm
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Published 13 Mar, 2024 11:24am
Julian Saunders looks back 25 years and concludes that what humans do with an invention is uncontrollable, but that old-fashioned virtues endure, especially when dealing with our customers.
Updated 16 Jan, 2024 03:01pm
Julian Saunders picks his Top 5 design ideas of 2023.
Published 08 Jan, 2024 03:07pm
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
Published 28 Oct, 2023 12:59pm
Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
Updated 25 Aug, 2023 11:20am
Is Elon Musk committing ‘brandicide’?
Published 27 Jul, 2023 01:36pm
Julian Saunders on how brands should navigate the next few years.
Published 07 Jul, 2023 02:05pm
Remembering Tina Turner
Published 30 May, 2023 01:00pm
After reading From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society.
Updated 23 May, 2023 12:50pm
Mary Quant – Fashion Designer (1930-2023)
Published 20 Apr, 2023 02:13pm
Ask and listen, advises Julian Saunders.
Published 07 Mar, 2023 06:24pm
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Published 13 Jan, 2023 10:49am
Top 5ives of 2022.
Updated 05 Oct, 2023 01:04pm
Has Elon Musk bitten off more than he can chew?
Published 31 Dec, 2022 11:41am
Aurora’s royal correspondent on the latest instalment of the ‘HazMeg’ saga.
Updated 26 Dec, 2022 05:41pm
How to prepare for what will eventually be the next big thing.
Updated 09 Dec, 2022 04:08pm
