Aurora Magazine

Promoting excellence in advertising

Julian Saunders

Pitching For Success

Pitching For Success

Pitches are (mostly) an expensive waste of time and the fault is both the agency’s and the client’s. Published 02 Sep, 2022 10:37am
Sustainability and Reputation

Sustainability and Reputation

To be healthy, dynamic and successful, building in sustainability as a core brand value is the only way forward. Published 03 Jun, 2022 11:31am
Welcome to the Age of Procurement

Welcome to the Age of Procurement

Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement. Published 03 Jan, 2022 11:40am
A Time of Radical Uncertainties

A Time of Radical Uncertainties

Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders. Published 01 Nov, 2021 11:34am
You’ve Been Cancelled!

You’ve Been Cancelled!

In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive. Published 05 Jul, 2021 09:34am
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Come Dine With Me!

Come Dine With Me!

My dinner with my grandfather, Horace, and his two older brothers. Updated 19 Jan, 2021 01:45pm