Aurora Magazine

Promoting excellence in advertising

Julian Saunders

Duty Matters

Duty Matters

Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose. Updated 25 Aug, 2023 11:20am
AI and the Future

AI and the Future

Julian Saunders on how brands should navigate the next few years. Published 07 Jul, 2023 02:05pm
Get On Trend!

Get On Trend!

After reading From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society. Updated 23 May, 2023 12:50pm
Pitching For Success

Pitching For Success

Pitches are (mostly) an expensive waste of time and the fault is both the agency’s and the client’s. Published 02 Sep, 2022 10:37am
Sustainability and Reputation

Sustainability and Reputation

To be healthy, dynamic and successful, building in sustainability as a core brand value is the only way forward. Published 03 Jun, 2022 11:31am
Welcome to the Age of Procurement

Welcome to the Age of Procurement

Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement. Published 03 Jan, 2022 11:40am
A Time of Radical Uncertainties

A Time of Radical Uncertainties

Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders. Published 01 Nov, 2021 11:34am
You’ve Been Cancelled!

You’ve Been Cancelled!

In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive. Published 05 Jul, 2021 09:34am