Aurora Magazine

Promoting excellence in advertising

Julian Saunders

Dump the heroics

Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson Published Nov 21, 2019 10:51am

The Millennial Big Tension

Why only the most resilient brands will be the ones that will help resolve the Big Tension. Updated Aug 29, 2019 11:05am

The royal rebrand

How the royal wedding was a brilliant piece of rebranding for the Royal Family. Updated May 24, 2018 01:37pm


Why more and more people are becoming disenchantment with the big tech companies. Updated Apr 16, 2018 03:13pm

How smart is your agency?

If you want your agency to be taken seriously, training could be the best investment you ever make... Published Feb 19, 2018 10:13am

Top 5 Big Ideas of 2017

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series Published Jan 05, 2018 09:56am

How to effectively manage change

Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity. Published Sep 19, 2017 09:41am