Aurora Magazine

Promoting excellence in advertising

Julian Saunders

Dump the heroics

Dump the heroics

Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson

Published Nov 21, 2019 10:51am
The Millennial Big Tension

The Millennial Big Tension

Why only the most resilient brands will be the ones that will help resolve the Big Tension.

Updated Aug 29, 2019 11:05am
The royal rebrand

The royal rebrand

How the royal wedding was a brilliant piece of rebranding for the Royal Family.

Updated May 24, 2018 01:37pm
TECHLASH!

TECHLASH!

Why more and more people are becoming disenchantment with the big tech companies.

Updated Apr 16, 2018 03:13pm