Aurora Magazine

Promoting excellence in advertising

Julian Saunders

The royal rebrand

How the royal wedding was a brilliant piece of rebranding for the Royal Family. Updated May 24, 2018 01:37pm

TECHLASH!

Why more and more people are becoming disenchantment with the big tech companies. Updated Apr 16, 2018 03:13pm

How smart is your agency?

If you want your agency to be taken seriously, training could be the best investment you ever make... Published Feb 19, 2018 10:13am

Top 5 Big Ideas of 2017

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series Published Jan 05, 2018 09:56am

How to effectively manage change

Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity. Published Sep 19, 2017 09:41am

Where do Digital Natives come from?

Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders. Updated Jan 16, 2017 09:43am