Julian Saunders looks back 25 years and concludes that what humans do with an invention is uncontrollable, but that old-fashioned virtues endure, especially when dealing with our customers.
Julian Saunders picks his Top 5 design ideas of 2023.
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
Is Elon Musk committing ‘brandicide’?
Julian Saunders on how brands should navigate the next few years.
From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society.
Mary Quant – Fashion Designer (1930-2023)
Ask and listen, advises Julian Saunders.
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Has Elon Musk bitten off more than he can chew?
Aurora’s royal correspondent on the latest instalment of the ‘HazMeg’ saga.
How to prepare for what will eventually be the next big thing.
Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Julian Saunders provides his methodology on how to generate plentiful ideas.
To be healthy, dynamic and successful, building in sustainability as a core brand
value is the only way forward.
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.