Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Published 02 Sep, 2022 10:37am
Julian Saunders provides his methodology on how to generate plentiful ideas.
Updated 19 Jul, 2022 10:47am
To be healthy, dynamic and successful, building in sustainability as a core brand
value is the only way forward.
Published 03 Jun, 2022 11:31am
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.
Published 03 Jan, 2022 11:40am
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Published 01 Nov, 2021 11:34am
How could have brands invested in the Olympics?
Updated 04 Aug, 2021 12:20pm
Julian Saunders on the rise of the content creator.
Updated 26 Jul, 2021 01:54pm
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Published 05 Jul, 2021 09:34am
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
Published 28 Apr, 2021 05:05pm
The new Covid-19 etiquette.
Published 19 Mar, 2021 03:29pm
Ten marketing/media professionals list down the top five of everything in 2020.
Updated 01 Feb, 2021 05:38pm
What Larry King's career tells us about branding.
Updated 31 Jan, 2021 09:04pm
My dinner with my grandfather, Horace, and his two older brothers.
Updated 19 Jan, 2021 01:45pm
As the pandemic continues on its trajectory, agencies need to focus outwards and
seize the opportunity to do things differently.
Published 12 Jan, 2021 02:06pm
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
Published 24 Nov, 2020 03:47pm
Julian Saunders on the realisations that came with 2020's pandemic.
Updated 14 Sep, 2020 10:28am
Don’t hold your breath, says Julian Saunders.
Published 17 Jul, 2020 02:54pm
At a simple level, this is the story.
Updated 04 Jun, 2020 02:13pm
What do recent developments mean for the Royal Family brand?
Updated 24 Jun, 2020 03:19pm
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Published 10 Jan, 2020 10:15am
