How could have brands invested in the Olympics?
Julian Saunders on the rise of the content creator.
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
The new Covid-19 etiquette.
Ten marketing/media professionals list down the top five of everything in 2020.
What Larry King's career tells us about branding.
My dinner with my grandfather, Horace, and his two older brothers.
As the pandemic continues on its trajectory, agencies need to focus outwards and seize the opportunity to do things differently.
Julian Saunders reviews "The System: Who Owns the Internet and How It Owns Us"
Julian Saunders on the realisations that came with 2020's pandemic.
Don’t hold your breath, says Julian Saunders.
At a simple level, this is the story.
What do recent developments mean for the Royal Family brand?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
From Aurora's 10 Pros in Top 5 Mode.
Why is WeWork not working as well as before?
Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
How Big Tech has become the single largest threat to our privacy and eventual safety.