Julian Saunders on the realisations that came with 2020's pandemic.
Don’t hold your breath, says Julian Saunders.
At a simple level, this is the story.
What do recent developments mean for the Royal Family brand?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
From Aurora's 10 Pros in Top 5 Mode.
Why is WeWork not working as well as before?
Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson
Why only the most resilient brands will be the ones that will help resolve the Big Tension.
How Big Tech has become the single largest threat to our privacy and eventual safety.
Creativity, not technology, is what makes great ideas.
Julian Saunders on the quietly absolutist Marie Kondo.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Why controlling where your brand is seen matters even more today.
Remembering Charlie Robertson (1954-2018)
Laz Dzami picks his top five.
Welcome to Terminal 4 and the deracinated, Globo look.
With one ‘Ogilvy’, the agency aims to become a much more client-centred organisation.
What ultimately went wrong in Sir Martin Sorrell's great empire.
How the royal wedding was a brilliant piece of rebranding for the Royal Family.