Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
Updated 25 Aug, 2023 11:20am
Is Elon Musk committing ‘brandicide’?
Published 27 Jul, 2023 01:36pm
Julian Saunders on how brands should navigate the next few years.
Published 07 Jul, 2023 02:05pm
Remembering Tina Turner
Published 30 May, 2023 01:00pm
After reading From Marginal to Mainstream, Julian Saunders thinks future profits will be found in the margins of society.
Updated 23 May, 2023 12:50pm
Mary Quant – Fashion Designer (1930-2023)
Published 20 Apr, 2023 02:13pm
Ask and listen, advises Julian Saunders.
Published 07 Mar, 2023 06:24pm
Astute brands should opt for a media philosophy rather than succumb to lazy offensive marketing.
Published 13 Jan, 2023 10:49am
Top 5ives of 2022.
Published 10 Jan, 2023 01:10pm
Has Elon Musk bitten off more than he can chew?
Published 31 Dec, 2022 11:41am
Aurora’s royal correspondent on the latest instalment of the ‘HazMeg’ saga.
Updated 26 Dec, 2022 05:41pm
How to prepare for what will eventually be the next big thing.
Updated 09 Dec, 2022 04:08pm
Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Published 02 Sep, 2022 10:37am
Julian Saunders provides his methodology on how to generate plentiful ideas.
Updated 19 Jul, 2022 10:47am
To be healthy, dynamic and successful, building in sustainability as a core brand
value is the only way forward.
Published 03 Jun, 2022 11:31am
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.
Published 03 Jan, 2022 11:40am
Vaccinated or not, Covid-19 continues to plunge us into radical uncertainties, argues Julian Saunders.
Published 01 Nov, 2021 11:34am
How could have brands invested in the Olympics?
Updated 04 Aug, 2021 12:20pm
Julian Saunders on the rise of the content creator.
Updated 26 Jul, 2021 01:54pm
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
Published 05 Jul, 2021 09:34am
