Aurora Magazine

Promoting excellence in advertising

Julian Saunders

You’ve Been Cancelled!

You’ve Been Cancelled!

In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive. Published 05 Jul, 2021 09:34am
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 01 Feb, 2021 05:38pm
Come Dine With Me!

Come Dine With Me!

My dinner with my grandfather, Horace, and his two older brothers. Updated 19 Jan, 2021 01:45pm
Dump the heroics

Dump the heroics

Don’t be a hero, just analyse the data, advises Julian Saunders, former Head of Strategy, McCann Erickson Published 21 Nov, 2019 10:51am
The Millennial Big Tension

The Millennial Big Tension

Why only the most resilient brands will be the ones that will help resolve the Big Tension. Updated 29 Aug, 2019 11:05am