The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Charting Pakola's brand odyssey
Charting Berger Paints' brand odyssey.
Charting UBL's brand odyssey.
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
Why print advertising continues to effectively deliver results in an age of new media disruptions.
Print, TV, Cinema, Out of Home, digital and radio compete in a media pageant.
Sensational advertising disclosures.
Charting Lux's brand odyssey.
Charting Cherry Blossom's odyssey.
Charting brand's odyssey.
Charting Rooh Afza's brand odyssey.
How technology has forged a new consumer activism.
Charting Dettol's brand odyssey.
Charting HBL's brand odyssey.
A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan.
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
Charting Tibet Snow's brand journey.
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Charting Dalda's brand odyssey.
The resurgence of consumer banking and finance.
The evolution of Pakistan’s most beloved and popular art form – truck art.
Charting Horlicks' brand odyssey.
How Dawn’s communication strategies have kept up with the times.
In conversation with Fouad Husain, CEO, GroupM.
How advertisers and radio stations must work together to benefit from the full power of the medium.
Print remains the ‘go-to’ media when it comes down to authenticity and credibility.
The importance of instituting independent media audits as a means to manage risk and ensure transparency.
Pakistan's cinematic revival poses new opportunities for brands to exploit effectively.