Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
No agency, channel or publication would ever consider declining the opportunity to work with Government.
Why haven't brands leveraged cricket better to their advantage?
The symbiotic relationship between music and brands.
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
The trajectory of the branded journey.
Clients are leading both their brands and the profession down the garden path of mediocrity.
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
How Interflow has weaned a new generation of ad persons.
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
The terse curtain-raiser on the eve of AdAsia 89 and what the public needed to know about this spectacular event.
The reflection on the lost splendour of cigarette advertising.
A GRAPHIC NARRATIVE.
MNJ's unique role as an incubator.
Recollection of memorable ads of the era when advertisements were powered by words alone to express a strong idea.
Musical impresario Arshad Mahmud speaks about his long association with the advertising sector.
Bios of the founding father’s of the advertising profession in Pakistan.The industry’s first superheroes.
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Examine the factors that contributed to PTV’s rise and fall.
The swing of Karachi’s music scene.
The pride and frustration the national airline evokes in Pakistanis.
PTV’s starring role in the development of the advertising industry.
Is there anything more satisfying than the simple act of a cover girl flipping through a hand-held magazine?
Durriya Kazi evokes the artists who created Pakistan’s iconic cinema posters.
If confessions from Karachiites in the fifties and sixties are to be believed, food fetishism achieved an all-time high.
Evoking a time of night time adventures when newspapers could publish daring ads without fear of reprisal.
When Lever came to Pakistan...
A time when the station, with its impeccable training programme, was at par with international broadcast standards.
In this extract, Douglas Haynes writes about the rise of professional advertising in British India.
S. M. Shahid looks back at the inception of the advertising profession.