Interview with Javed Jabbar, Pakistan's most influential ad man.
How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea.
Salman Butt, Director Marketing, PepsiCo Pakistan, speaks to Ayesha Shaikh about Pepsi’s journey ...
A profession in evolution
The PR consultancy raised awareness for polio and other childhood diseases in Pakistan.
How effective are brands in implementing their activism-based initiatives?
In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market.
Are brands capitalising on the power of digital?
What happens when customers prioritise ‘experience’ over ‘product’.
In conversation with Sumrin Ali, Director Domestic & Retail, Al-Karam.
Mosquito killing billboards are Reckitt Benckiser Pakistan’s latest initiative against dengue.
The lure of the Government as an advertiser and the complexities that go with it.
In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation.
Interview with Mohsin Sheikhani, Chairman, Association of Builders and Development of Pakistan.
Fahad Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant
Is the country's real estate market too elitist?
If there is one word that is apt for this generation, it would have to be ‘misunderstood’.
Junaid Jamshed, entrepreneur, in profile.
Will banks pull it off?
The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential.