No agency, channel or publication would ever consider declining the opportunity to work with Government.
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.
What is preventing Islamic banks from reaching their full potential?
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
Umair Kazi, Partner, Ishtehari, in profile.
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
Interview with Javed Jabbar, Pakistan's most influential ad man.
How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea.
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
A profession in evolution
The PR consultancy raised awareness for polio and other childhood diseases in Pakistan.
How effective are brands in implementing their activism-based initiatives?
In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market.
Are brands capitalising on the power of digital?
What happens when customers prioritise ‘experience’ over ‘product’.
In conversation with Sumrin Ali, Director Domestic & Retail, Al-Karam.
Mosquito killing billboards are Reckitt Benckiser Pakistan’s latest initiative against dengue.
The lure of the Government as an advertiser and the complexities that go with it.
In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation.
Interview with Mohsin Sheikhani, Chairman, Association of Builders and Development of Pakistan.