Will The Construction Industry Revive Pakistan's Economy?
Aurora examines the potential impact of the recently announced construction package on the economy.
Ayesha Shaikh
Lights, camera, controversy!
Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?
Spectrum heads for new directions
Interview with Shahnoor Ahmed, Chairman & CEO, Spectrum VMLY&R
The quest for Pakistan’s first unicorn
Given the challenges to Pakistan’s entrepreneurial ecosystem, can scale and sustainability be achieved?
Setting up a gig-driven agency
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
Unlocking the cold chain potential
Interview with Mansoor Arifeen, CEO, Icepac.
In search of greener pastures
Poised for takeoff or stuck in a rut? What lies ahead for Pakistani agriculture?
Mirroring the growth of digital
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
“The entire world is one big event for us”
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
An encounter with 'advertising's third billion'
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Making Telenor Bank the change agent for microfinance and e-commerce
Interview with Shahid Mustafa, President & CEO, Telenor Bank.
Out-of-Home moves to another dimension
Will OOH successfully straddle both the online and offline worlds?
The power of 18
Interview with Tarek Hamdy, CEO, Eighteen.
From a passion project to a fine-dining brand
Interview with Ayaz Khan, Founder, Okra.
Revving up retail
A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan.
FOR THE LOVE OF FOOD
What happens to the dining industry when consumers’ expectations of ‘experience’ and ‘convenience’ rise?
The nation's lead advertiser
No agency, channel or publication would ever consider declining the opportunity to work with Government.
DIGITISING MARKET RESEARCH
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.
BANKING WITH FAITH
What is preventing Islamic banks from reaching their full potential?
Spearheading innovation in Islamic banking
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.