Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Interview with Shahid Mustafa, President & CEO, Telenor Bank.
Will OOH successfully straddle both the online and offline worlds?
Interview with Tarek Hamdy, CEO, Eighteen.
Interview with Ayaz Khan, Founder, Okra.
A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan.
What happens to the dining industry when consumers’ expectations of ‘experience’ and ‘convenience’ rise?
No agency, channel or publication would ever consider declining the opportunity to work with Government.
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.
What is preventing Islamic banks from reaching their full potential?
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
Umair Kazi, Partner, Ishtehari, in profile.
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
Interview with Javed Jabbar, Pakistan's most influential ad man.
How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea.
Interview with Salman Butt, Director Marketing, PepsiCo Pakistan.
A profession in evolution
The PR consultancy raised awareness for polio and other childhood diseases in Pakistan.