Aurora Magazine

Promoting excellence in advertising

Ayesha Shaikh

Mirroring the growth of digital

Mirroring the growth of digital

Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan. Updated Jul 13, 2018 10:52am
The power of 18

The power of 18

Interview with Tarek Hamdy, CEO, Eighteen. Published Jun 19, 2018 10:35am
Revving up retail

Revving up retail

A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan. Updated May 10, 2018 02:37pm
FOR THE LOVE OF FOOD

FOR THE LOVE OF FOOD

What happens to the dining industry when consumers’ expectations of ‘experience’ and ‘convenience’ rise? Updated May 09, 2018 10:50am
The nation's lead advertiser

The nation's lead advertiser

No agency, channel or publication would ever consider declining the opportunity to work with Government. Updated Apr 25, 2018 01:53pm
BANKING WITH FAITH

BANKING WITH FAITH

What is preventing Islamic banks from reaching their full potential? Updated Mar 28, 2018 12:52pm
Evolution in Digitising OOH

Evolution in Digitising OOH

Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest. Published Feb 16, 2018 09:44am
Tapal's journey to the top

Tapal's journey to the top

How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea. Updated Jan 31, 2018 09:50am