Aurora Magazine

Promoting excellence in advertising

Ayesha Shaikh

Lights, camera, controversy!

Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak? Updated Jul 05, 2019 10:34am

Mirroring the growth of digital

Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan. Updated Jul 13, 2018 10:52am

The power of 18

Interview with Tarek Hamdy, CEO, Eighteen. Published Jun 19, 2018 10:35am

Revving up retail

A new diversification in consumer preferences and factors fuelling an exponential growth of retail in Pakistan. Updated May 10, 2018 02:37pm


What happens to the dining industry when consumers’ expectations of ‘experience’ and ‘convenience’ rise? Updated May 09, 2018 10:50am

The nation's lead advertiser

No agency, channel or publication would ever consider declining the opportunity to work with Government. Updated Apr 25, 2018 01:53pm


What is preventing Islamic banks from reaching their full potential? Updated Mar 28, 2018 12:52pm