Published in Nov-Dec 2024
Source: Mediatrack
Source: Aurora in consultation with industry experts.
Aurora polls Pakistan’s agency heads.
Riffat Rashid discusses the content, formats and platforms that dominated 2024.
Fauzia Kerai Khan discusses how AI is redefining customisation in marketing.
AI means more than what you think, says Faraz Maqsood Hamidi.
Noaman Asar discusses how AI will transform our lives as consumers.
Patrick Collister asks ChatGPT to comment on the escalating
environmental costs of digital technology.
To up their creative results, ad agencies and clients need to
foster a culture of boredom, argues Umair Saeed.
Aurora polls Pakistan’s corporate heads.
Is AI capable of generating the kind of iconic ad campaigns produced by human intelligence? Zohra Yusuf poses the question.
Zaeem ul Haque, Director Operations, Dewan Motors, speaks to Fatima S. Attarwala
about marketing a luxury car in times of economic uncertainty.
Hamza Jafri, Head of Marketing, Hamdard Laboratories (Waqf) Pakistan, speaks to Uzma Khateeb-Nawaz
about Hamdard Pakistan’s journey since 1948 and the extension of its brand portfolio.
Alifya Sohail speaks to Umair Masoom, Founder and MD, Myco, about the benefits Myco’s Web3 streaming platform will bring to audiences.
FMGCs need to refine their consumer touch-point strategies
rather than rely on first-party data, argues Urooj Hussain.
Pakistan’s telecom companies have no option but to diversify
in their search for new revenue streams, writes Nasir Jamal.
Alifya Sohail profiles Fahad Bombaywala, ECD, M&C Saatchi Group.
Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands.
Khalid Naseem enumerates seven reasons why AI doesn’t cut it creatively.
Faizan Usmani decries the use and results of online translation apps.
Sarah Siddiqui discusses the importance of effective storytelling.
Noreen Omer, Creative Director, IAL Saatchi & Saatchi, picks her favourite and not-so-favourite recent ad campaigns.
Brands are misreading Gen Z, writes Nadeem F. Paracha.
Ad agencies need to reimagine their mission, writes Afzal Hussain.
Despite the disruptions of the last three decades, ad agencies have failed to reinvent themselves, argues Oswald Lucas.
My Favourite Things
The Aurora team picks their favourite ads.
Most Read
Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
Interview
Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.
Campaigns
Sadia Kamran covers 7up's Independence Day campaign.
