Kashif Hafeez Siddiqui tracks the results of five surveys on the BDS Movement and concludes that without a commitment to invest, success can only be fleeting for local brands.
The future of branding is not about pretending you are saving the world. It's about delivering real value with transparency and a healthy dose of honesty, argues Ad Mad Dude.
Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.
Zeshan Qureshi, CEO, Sparx Smartphones and Xmobile, speaks to Aurora about the growth of Sparx, the hurdles the telecom sector is facing, and how they can be overcome.
Muneeza Shamsie, Sitara-i-Imtiaz, writer, critic, literary journalist, bibliographer and editor, speaks to Aurora about her early influences and the journey that has made her today’s foremost authority on Pakistani English literature.
