Aurora Magazine

Promoting excellence in advertising

Jan - Feb 2025

People Media
Let the Music Stream

Let the Music Stream

Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy.
Trends
Trial by Algorithm

Trial by Algorithm

When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail.
Published in Jan-Feb 2025
Revisiting ‘The Rhythm of Unity’

Revisiting ‘The Rhythm of Unity’

A little over three decades ago, ‘The Rhythm of Unity’ set a benchmark in Pakistan's advertising history. Mamun M. Adil revisits this iconic TVC and the story behind its creation.
Do You Speak Internet?

Do You Speak Internet?

Internet speak may be here to stay, but is it making what we want to say rather dull and monochromatic? Riffat Rashid poses the question.
Branded Bubbles Interview Campaigns Profile