Farewell, Skype!
Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.
Most Read
Published in Mar-Apr 2025
Turning Crypto Ambitions Into Realities
Will the newly created Pakistan Crypto Council succeed in making Pakistan a major player in the blockchain revolution? Jafer Ali Shariff poses the question.
“We realised that the only thing we can master is the ability to adapt to change”
Published in Mar-Apr 2025
“Our goal must be to ensure that our students get admission to the best universities of the world”
Published in Jan-Feb 2025
Corporate Governance and Brand Failure
Published in Jan-Feb 2025
Lassan, Kaddu and Tera Bhai!
HBL PSL – The View from Pulse
Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.
Cola Next Rides the Boycott
What's next for Cola Next?
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
Kill the Story, Kill the Brand
Crisis management is about facing up, not staring down, opines Ad Mad Dude.
The Way the Reels Crumble
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
A Visionary Leader and Inspirer: Prince Karim Aga Khan (1936-2025)
Anwar Rammal pays tribute to His Highness Prince Karim Aga Khan (1936-2025).
Bye, Bye Algorithm. Hello, Human Tastemaker
Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.
Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
Storytelling and the Digital Culture
Digital culture requires immersion and storytelling is the medium, writes Puruesh Chaudhary.
Machine and Man
The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq.
![Come Dine [Virtually] With Me](https://i.dawn.com/thumbnail/2020/06/5edf647dea1c5.png "Come Dine [Virtually] With Me")
