Aurora Magazine

Promoting excellence in advertising

1

Farewell, Skype!

Farewell, Skype!

Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.

2

Turning Crypto Ambitions Into Realities

Published in Mar-Apr 2025

Turning Crypto Ambitions Into Realities

Will the newly created Pakistan Crypto Council succeed in making Pakistan a major player in the blockchain revolution? Jafer Ali Shariff poses the question.

“We realised that the only thing we can master is the ability to adapt to change”

“We realised that the only thing we can master is the ability to adapt to change”

“Our goal must be to ensure that our students get admission to the best universities of the world”

Published in Mar-Apr 2025

“Our goal must be to ensure that our students get admission to the best universities of the world”

Published in Jan-Feb 2025

Corporate Governance and Brand Failure

Lassan, Kaddu and Tera Bhai!

Published in Jan-Feb 2025

***Lassan, Kaddu* and *Tera Bhai!***

Trends

HBL PSL – The View from Pulse

HBL PSL – The View from Pulse

Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.

Making Waves

Cola Next Rides the Boycott

Cola Next Rides the Boycott

What's next for Cola Next?

Published in Jan-Feb 2025

A Digital-First World

A Digital-First World

As media consumption patterns transition to short-form, on-demand content, Yasser Akhtar discusses the implications of these changes on brands.

Published in Jan-Feb 2025

Kill the Story, Kill the Brand

Crisis management is about facing up, not staring down, opines Ad Mad Dude.

Published in Jan-Feb 2025

The Way the Reels Crumble

The Way the Reels Crumble

Alyan Khan-Yusufzai on the Crumble cookie phenomenon.

Transitions

A Visionary Leader and Inspirer: Prince Karim Aga Khan (1936-2025)

A Visionary Leader and Inspirer: Prince Karim Aga Khan (1936-2025)

Anwar Rammal pays tribute to His Highness Prince Karim Aga Khan (1936-2025).

Published in Nov-Dec 2024

Bye, Bye Algorithm. Hello, Human Tastemaker

Bye, Bye Algorithm. Hello, Human Tastemaker

Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.

Published in Nov-Dec 2024

Hits and Misses 2024

Hits and Misses 2024

Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.

Published in Nov-Dec 2024

Storytelling and the Digital Culture

Storytelling and the Digital Culture

Digital culture requires immersion and storytelling is the medium, writes Puruesh Chaudhary.

Published in Nov-Dec 2024

Machine and Man

Machine and Man

The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq.

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From a kiryana to a superstore – the success story of Imtiaz Super Market

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Spaces for Empowerment

Spaces for Empowerment

Contributors

Talha bin Hamid

Patriotism vs Utopianism: The Dilemma of Pakistani Ads

Rashna Abdi

How Advertising Can Drive Awareness for Climate Change

Ayesha Shaikh

Will The Construction Industry Revive Pakistan's Economy?

Faraz Maqsood Hamidi

How to Make the Extreme Mainstream

Julian Saunders

Well Being by Design