Most Read - Aurora

Making Waves

Cola Next Rides the Boycott

What's next for Cola Next?

People

The Making of Arshad Nadeem

Anushe Engineer on Arshad Nadeem's success at the Paris Olympics, shaped by his coach and mentor, Salman Butt.

Published in May-Jun 2024

To Boycott or Not to Boycott?

Launches

Venturing Into Uncharted Waters

Published in Mar-Apr 2024

“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”

Trends

From Karachi to Paris with Lals

Interview

“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”

President, Habib University, speaks to Aurora about what it means to offer a liberal arts education in Pakistan.

Trends

Of Myths and Memes

Tyrone Tellis on what Yusuf Dikeç's performance at the Olympics can teach us about memes and myths.

Published in Jul-Aug 2024

Can Pakistan Afford Its Consumers?

Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.

Opinion

Branding in a Time of Boycotts

Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.

Opinion

Time to Rebrand Immigration

Julian Saunders reflects on the UK’s recent general elections.

Published in Jan-Feb 2024

A New Education Order

The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed.