Aurora Magazine

Anushe Engineer on Arshad Nadeem's success at the Paris Olympics, shaped by his coach and mentor, Salman Butt.

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.

Exclusive: Shark Tank comes to Pakistan.

Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.

The story of how Lals was awarded the ‘Pastry Discovery Gem Award’ by La Liste.

President, Habib University, speaks to Aurora about what it means to offer a liberal arts education in Pakistan.

Tyrone Tellis on what Yusuf Dikeç's performance at the Olympics can teach us about memes and myths.

Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question.

Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.