Aurora Magazine

Algorithms are officially uncool. Human curation that reflects real preferences, opinions and discretion is where brands need to go, argues Sameer Ali.

Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.

Digital culture requires immersion and storytelling is the medium, writes Puruesh Chaudhary.

The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq.

Fatima Majeed on the slow demise of the Indus Delta and how climate change, unchecked development and dwindling resources have reshaped the lives of Sindh’s fishing community.

Anushe Engineer on Arshad Nadeem's success at the Paris Olympics, shaped by his coach and mentor, Salman Butt.

The question is: to what extent will Pakistan’s economy and socio-economic well-being be affected? Sami Qahar comments.

Exclusive: Shark Tank comes to Pakistan.

Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to Aurora about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards.