Aurora Magazine

Promoting excellence in advertising

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Published in Jan-Feb 2025

A Digital-First World

A Digital-First World
As media consumption patterns transition to short-form, on-demand content, Yasser Akhtar discusses the implications of these changes on brands.
Published in Nov-Dec 2024

Hits and Misses 2024

Hits and Misses 2024
Seema Jaffer pronounces on the campaigns that warmed her heart and on those that left her stony.
Published in Nov-Dec 2024

Machine and Man

Machine and Man
The future of marketing lies in the harmonious integration of AI and human ingenuity, comments Omar Farooq.