Appealing to our inner do takka
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
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Influencing the bigger picture
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.
Food advertising at its finest
Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year.
Inclusivity is femvertising done the right way
Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi, on the subtle art of putting women centre stage.
Jingle all the way
When it comes to jingles, simplicity matters.
Upping the convenience stakes
Traditional banks need to up their game in the convenience stakes rather than focus on apps.
Simplifying a chef’s life
Unilever Food Solutions provides insight, inspiration and assistance to restaurants and chefs around the world.
