Transitions - People

Published in Mar-Apr 2025

“From a wellness perspective, advertising is the worst industry to be in”

Sophia Khan speaks to Amafah Mubashir, Founder, Asana Wellness, about her journey into the wellness space.

Published in Mar-Apr 2025

“Korean, French and Spanish content present major opportunities in the voice-over and dubbing business”

Uzma Khateeb Nawaz speaks to Hammad Hussain, Founder and CEO of Media Menderz Production, about his journey in voice acting, starting up a training institute and the future of the dubbing and voice-over business in Pakistan.

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives.

Interview

“The boldest clients are those who let people play with their brands”

Sophia Khan speaks to David Wheldon, President Emeritus, World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.

Interview

“I am a British Pakistani and a Muslim woman from a working-class background. All these aspects inform my work”

Saima Mohsin, presenter at Sky News, speaks to Mamun M. Adil about receiving the Kathy Gannon Legacy Award, the significance of this achievement and the challenges she has faced during her career.

Published in Jan-Feb 2025

“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”

Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry.

Published in Jan-Feb 2025

“From mattresses and motorbike tyres to UPS batteries and home appliances, we aim to cater to the needs of a typical household”

Arif Lakhani, co-Founder, Qist Bazaar, speaks to Uzma Khateeb-Nawaz about the inception of Qist Bazaar, its instalment-based product purchasing model and marketing strategies.