Aurora Magazine

Promoting excellence in advertising

People

The Power of Music

Arshad Mahmud is one of those rare composers who can effortlessly move from the music of Faiz's poetry to the more prosaic medium of commercial music making. Here, he speaks about his musical experiences in the world of marketing.

People

The Man From San Francisco

Marylou Andrew meets the talented Mr Mumtaz.

People

Grounded in Creativity

People

“We are not a tick mark agency”

Agencies

“We look forward to opening fresh avenues for brands to connect, influence, and inspire their consumers”

Transitions

The Grace of A Strong Woman: Hilda Saeed (1936-2025)

Agencies

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.

Published in Mar-Apr 2025

“Our goal must be to ensure that our students get admission to the best universities of the world”

Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.

Agencies

From Playdates to Pitches

On this Mother's Day, Nida Haider talks about the similarities between being a mother and running an agency.

Published in Mar-Apr 2025

“From a wellness perspective, advertising is the worst industry to be in”

Sophia Khan speaks to Amafah Mubashir, Founder, Asana Wellness, about her journey into the wellness space.

Published in Mar-Apr 2025

“Korean, French and Spanish content present major opportunities in the voice-over and dubbing business”

Uzma Khateeb Nawaz speaks to Hammad Hussain, Founder and CEO of Media Menderz Production, about his journey in voice acting, starting up a training institute and the future of the dubbing and voice-over business in Pakistan.

Published in Mar-Apr 2025

“We are committed to making wellness accessible and affordable to the average consumer”

Sadia Kamran speaks to Dr Anum Akhai, Chief Growth Officer, Martin Dow Group and Director, Welnox, on the evolution and future of the wellness market in Pakistan.

Published in Mar-Apr 2025

The Season Chaser

A day in the life of Asad Monga, chef, forager and videographer.

Interview

“Work on innovative ideas. Do something for Pakistan. Only we can do this”

Shizra Mangnejo speaks to Mahnoor Rehman, The King’s Trust Young Achiever for Asia.

People

Honouring Javed Jabbar, Sana Hashwani & Safinaz Muneer and Muneeza Shamsie

Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives.