The drums of success
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
Creative
A few of my favourite things
A review of some of the recent ad campaigns.
5 golden rules to communicate effectively
By repeating the same words in our communication, we are robbing them of their effectiveness.
What is design anyway?
How to apply the fundamentals of design in the modern world.
Idea logistics
We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...
Changing the dynamics of the agency talent pool
The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.
Beware of being a bee watcher!
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
The way we were has stopped working...
In an ideas-driven business, why are the creatives not leading the show?
A Few of my Favourite Things
Some of best recent ad campaigns.
Do you have the stamp of creativity?
Creative people don’t come with labels, so are agencies looking for them in the right places?
Is creativity on the decline?
Nyda Ahmad thinks not.
A Few of my Favourite Things
Some of best recent ad campaigns.
Campaigns for September–October
Client: Bank Al-Habib
Brand
Bank Al-Habib
Brief
Pay tribute to Pakistan’s Armed Forces on September 6th....
Campaigns for November-December
Client Bank Alfalah
Creativity in the time of disruption
The challenge is to learn from the new while holding fast to the intrinsic
worth of creativity.
Dinosaurs, evolution and advertising
Is your agency a predator or is it about to become prey?