Aurora Magazine

Promoting excellence in advertising

Creative

1

"As an industry, we have to understand that we are a bothersome disturbance"

"As an industry, we have to understand that we are a bothersome disturbance"

Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.

2

A Few of my Favourite Things

A Few of my Favourite Things

A review of some of the recent advertising campaigns.

3

The drums of success

The drums of success

Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile

4

A few of my favourite things

A few of my favourite things

A review of some of the recent ad campaigns.

5

5 golden rules to communicate effectively

5 golden rules to communicate effectively

By repeating the same words in our communication, we are robbing them of their effectiveness.

6

What is design anyway?

What is design anyway?

How to apply the fundamentals of design in the modern world.

7

Idea logistics

Idea logistics

We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...

8

Changing the dynamics of the agency talent pool

Changing the dynamics of the agency talent pool

The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.

"As an industry, we have to understand that we are a bothersome disturbance"

A Few of my Favourite Things

The drums of success

A few of my favourite things

5 golden rules to communicate effectively

What is design anyway?

Idea logistics

Changing the dynamics of the agency talent pool

Beware of being a bee watcher!

Beware of being a bee watcher!

Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...

The way we were has stopped working...

The way we were has stopped working...

In an ideas-driven business, why are the creatives not leading the show?

A Few of my Favourite Things

A Few of my Favourite Things

Some of best recent ad campaigns.

Do you have the stamp of creativity?

Do you have the stamp of creativity?

Creative people don’t come with labels, so are agencies looking for them in the right places?

Is creativity on the decline?

Is creativity on the decline?

Nyda Ahmad thinks not.

A Few of my Favourite Things

A Few of my Favourite Things

Some of best recent ad campaigns.

Campaigns for September–October

Campaigns for September–October

Client: Bank Al-Habib Brand Bank Al-Habib Brief Pay tribute to Pakistan’s Armed Forces on September 6th....

Campaigns for November-December

Campaigns for November-December

Client Bank Alfalah

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