Three advertising campaigns that stood out in 2017.
Why great storytelling is crucial to advertising.
How brands can win their consumers’ share of heart.
It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!
The Associate Creative Director of Manhattan International shares his favourite ads.
Naveed Asghar, CMO, HBL, talks about their recent ’70 years of Pakistan’ campaign.
As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways.
Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism.
The Creative Director of Manhattan Communications reviews five recent local campaigns.
Choosing the right logo design is the very first step to establishing any brand.
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
A review of the latest advertising campaigns.
Why the official logo for Pakistan’s 70 years of Independence falls short of expectations.
Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage.
Nestlé’s latest TVC features Sanam Saeed and encourages professional women to ignore naysayers and reach their potential