A new path to… where?
Bank Alfalah’s new campaign will leave you wondering what it is about.
Creative
National Digital Design Conference concludes
The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.
Get your shark moves ready!
What makes Baby Shark a modern classic?
What was Coca-Cola Thinking?
Why Coke’s latest commercial is a severe letdown.
Using packaging to create brands
The challenges of designing packaging for commoditised food products.
End score 2017
Three advertising campaigns that stood out in 2017.
The science of storytelling
Why great storytelling is crucial to advertising.
Making a cause of it
How brands can win their consumers’ share of heart.
Copy without a message
It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to!
Eight must-watch timeless ads
The Associate Creative Director of Manhattan International shares his favourite ads.
HBL celebrates 70 years of Pakistan
Naveed Asghar, CMO, HBL, talks about their recent ’70 years of Pakistan’ campaign.
The five go adventuring (yet) again!
As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways.
Vital Tea, why so preachy?
Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism.
Five recent campaigns that created a buzz
The Creative Director of Manhattan Communications reviews five recent local campaigns.
The power of logos in a fast food world
Choosing the right logo design is the very first step to establishing any brand.
Eight ads with great insight
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.