The power of logos in a fast food world
Choosing the right logo design is the very first step to establishing any brand.
Creative
Eight ads with great insight
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.
Maybelline makes it happen
The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
Campaign Watch
A review of the latest advertising campaigns.
Just not good enough
Why the official logo for Pakistan’s 70 years of Independence falls short of expectations.
Five feel-good TV commercials
Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage.
Nestlé highlights women of strength
Nestlé’s latest TVC features Sanam Saeed and encourages professional women to ignore naysayers and reach their potential
Eight ads that are a must watch!
The GM of JWT Pakistan lists some of her favourite ads.
Five Pakistani ads that are a must-watch
From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold!
Your right to steal
If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'?
Leisure Club – Fashionably responsible
Leisure Club's People of Pakistan campaign addresses the stereotypical and intolerant attitude often displayed by us.
The curious case of Kenwood’s ‘Dhulai’ ad
The misogyny-ridden ‘leaked’ ad of Kenwood, followed by an ‘almost apology’ is a classic case of mansplaining.
A prescription for creativity
The challenges of branding medicines and pharmaceutical companies.
The politics of ‘femvertising’
Is using feminism to sell products the right thing to do?
How to make biryani the CPEC way
With their new TVC, Shan Foods capitalises on the Chinese influx in Pakistan.
Riding the Zalima bandwagon
A look at how some brands responded to the chai versus coke brand war.