Aurora Magazine

Promoting excellence in advertising

Published in Nov-Dec 2018

Campaigns for September–October

Campaign Register
Client: Bank Al-Habib Brand Bank Al-Habib Brief Pay tribute to Pakistan’s Armed Forces on September 6th....

Client: Bank Al-Habib

Brand Bank Al-Habib

Brief Pay tribute to Pakistan’s Armed Forces on September 6th.

Creative/Media Agency Bond Advertising

Creative Team Asif Hussain, Samreen Sarwar

Account Team Jibran Ausaf, Reem Ehteram

Media TV, Radio, Digital

Client: Bank of Punjab

Brand Bank of Punjab

Brief Highlight BOP’s success story.

Creative Agency Synergy Dentsu

Media Agency Synchronize Carat

Creative Team Hajra Bilal, Asif Javed, Naeem Raza

Account Team Musab Ahmed, Salman Haider

Media Print, Digital

Client: Blade Technologies

Brand Xcell Mobile

Brief Brand launch and highlight the brand’s dedication to making excellent products.

Creative Agency Manghi Communications Solutions (MCS)

Media Agency 4 Square Communications

Creative Team Ved Roy, Jan Stoop

Account Team Salman Mukaddam

Media TV, Digital, POS

Client: Coca-Cola

Brand Coke

Brief Create relevance and engagement with our core youth audience.

Creative Agency Ogilvy Pakistan

Media Agency Starcom

Creative Team Sheheryar Ali, Asad Hasan, Zehra Zaidi

Account Team Ahmad Azim, Hassan Bangash, Hassan Jalil

Media TV, Radio, Digital

Client: Colgate Palmolive

Brand Lemon Max Long Bar

Brief Promote Lemon Max Long Bar as the hero in the kitchen.

Creative Agency Spectrum Y&R

Media Agency GroupM

Creative Team Asrar Alam, Syed Mahmood

Account Team Uzma Akhtar, Syed Saim 

Media Radio, Print, TVC

Client: Dairyland

Brand Dayfresh Lactose-Free Milk

Brief Launch Day Fresh Lactose-Free Milk in Pakistan and create awareness about lactose intolerance.

Creative Agency Firebolt63

Media Agency Spark Pakistan

Creative Team Keatan Kumar, Owais Piracha, Shahrukh Raza, Muhammad Suhail

Account Team Ahmed Ali, Zain Kazmi

Media Print, Digital, POS

Client: Dairyland

Brand Mann Chai Tea whitener

Brief Launch Mann Chai Tea Whitener through the theme of ‘love for tea’ across Pakistan.

Creative Agency Firebolt63

Media Agency Viral Edge

Creative Team Ammad Ali, Xivraiz Ayaz, Keatan Kumar, Owais Piracha, Shahrukh Raza, Muhammad Suhail

Account Team Ahmed Ali, Zain Kazmi

Media Digital, POS

Client: Engro Corporation

Brand Engro Corporation

Brief Engro builds a stronger Pakistan by developing education and livelihoods.

Creative Agency Bond Advertising

Media Agency Starcom

Creative Team Arshad Ali, Lalarukh Ali, Asif Hussain, Samreen Sarwar

Account Team Reem Ehteram

Media Print, Radio, Digital

Client: Haier Pakistan

Brand Haier DC Inverter AC

Brief Launch the first DC inverter with automatic one-touch cleaning.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Shehroz Anjum, Asif Javed

Account Team Uswa Naeem

Media Print, Digital, OOH, POS

Client: Haier Pakistan

Brand Haier Deep Freezer

Brief Energy-efficiency which results in 50% electricity saving.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Shehroz Anjum, Asif Javed

Account Team Uswa Naeem

Media POSM, OOH, Digital

Client: Haier Pakistan

Brand Haier One-Touch Washing Machine

Brief Promote superior one-touch technology.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Muneeb Akram, Shehroz Anjum, Asif Javed, Sharjeel Zafar

Account Team Uswa Naeem

Media Print, Digital, OOH

Client: Haier Pakistan

Brand Haier One-Touch Washing Machine

Brief Promote how easy it is to do the laundry with one-touch washing.

Creative Agency Synergy Dentsu

Media Agency Blitz Advertising

Creative Team Sana Ahmed, Muneeb Akram, Asif Javed, Sharjeel Zafar

Account Team Uswa Naeem

Media OOH, Digital

Client: Hardee’s International

Brand Hardee’s

Brief Promote Hardee’s premium chicken range.

Creative Agency Firebolt63

Media Agency Firebolt63

Creative Team Ali Khan, Asad Khan, Hunana Masroor, Zoya Malik

Account Team Umair Waseem

Media Print, Digital, OOH

Client: Indus Motor Company

Brand Rush

Brief Launch Toyota Rush 7-seater SUV as an all terrain, all-purpose vehicle.

Creative/Media Agency Manhattan International

Creative Team Younus Ansari, Faraz Manzoor, Saleha Mir, Shahzad Sharif, Taimur Tajik

Account Team Mustafa Ahmed, Sadaf Zaidi

Media Print, Digital, BTL

Client: Khaadi

Brand Khaadi Pret

Brief Promote Khaadi as trendy.

Creative Agency JWT Pakistan

Media Agency GroupM

Creative Team Saria Iqbal

Account Team Sara Koraishy, Sameer Malik, Mahnoor Nadee

Media OOH, Digital, Catalogue

Client: Lahore Electric Supply Company (LESCO)

Brand LESCO

Brief Over-billing awareness campaign.

Creative/Media Agency Message Communications

Creative Team Adnan Mazhar, Ali Qadri

Account Team Faisal Choudhry, Faheem Ghauri

Media Print, Digital

Client: LU Contintental Biscuits

Brand Bakeri Nankhatai

Brief Launch the new bigger sized variant.

Creative Agency Spectrum Y&R

Media Agency GroupM

Creative Team Asrar Alam, Muhammad Irfan

Account Team Faisal Alavi, Ameer Hamza

Media TVC, POS, Packaging

Client: Mobile Sales and Distribution Limited

Brand Motorola

Brief Launch Motorola E and G series in Pakistan.

Creative Agency Firebolt63

Media Agency The Brand Crew

Creative Team Ejaz Asi, Usman Karim, Ammad Ali Khan, Hunana Masroor, Zoya Malik, Zain-ul-Abedin

Account Team Umair Waseem

Media Digital, OOH, Retail

Client: Nestlé Pakistan

Brand Nestlé NIDO 1+

Brief Promote the superiority of Nestlé NIDO 1+ by owning the protection territory and encouraging mothers to let their toddlers experience the fun of being a toddler.

Creative Agency Ogilvy Pakistan

Media Agency Maxus Pakistan

Creative Team Arshad Aslam, Maryam Babar, Asad Qureshi, Farwa Sayyed

Account Team Saira Ansari, Abdul Saboor

Media TV, Digital, POS

Client: Nikon

Brand Nikon

Brief Launch Nikon Z series in Pakistan and Saudi Arabia.

Creative Agency Firebolt63

Media Agency The Brand Crew

Creative Team Ejaz Asi, Zoya Malik, Zain-ul-Abedin, Adeel Zahid

Account Team Zuhair Ahmed

Media Digital

Client: Professional Accountancy of Commerce

Brand PAC Peshawar

Brief New admissions.

Ceative/Media Agency Message Communications

Creative Team Adnan Mazhar, Usman Mirza, Ali Qadri

Account Team Waqas Gill, Kashif Khan

Media Print, OOH

Client: Seasons Canola

Brand Seasons Canola

Brief Create a campaign related to the FIFA World Cup to reach a younger target audience.

Creative Agency Synergy Dentsu

Media Agency Time and Space Media

Creative Team Sana Fatima, Muhammad Rasheed, Naeem Raza

Account Team Musab Ahmed, Salman Haider, Sana Rabbi

Media Print, Digital

Client: Shan Foods

Brand Shan Spices

Brief Shan goes an extra mile to ensure that consumers have khalis masalay every time.

Creative Agency Ogilvy Pakistan

Media Agency GroupM

Creative Team Faraz Ali, Waleed Ansari, Rabiya Hamid, Saqib Zaidi

Account Team Haniya Hasan, Jansher Hassan, Naved Qureshi

Media TV, Digital, Trade

Client: Star Mughal Developers

Brand Civic Centre

Brief Phase II launch.

Creative/Media Agency Message Communications

Creative Team Arslan Idrees, Adnan Mazhar, Usman Mirza, Ali Qadri

Account Team Muhammad Sabir

Media Print, Digital, OOH

Client: Super Asia

Brand Super Asia Water Heater

Brief Winter campaign.

Creative Agency Synergy Dentsu

Media Agency Synchronize Carat

Creative Team Shehroz Anjum, Muhammad Rasheed, Naeem Raza

Account Team Salman Haider, Sana Rabbi

Media Print, Digital, OOH

Client: Telenor

Brand Telenor 4G

Brief Promote Telenor as the data champion for uninterrupted speed.

Creative Agency Ogilvy Pakistan

Media Agency Manhattan International

Creative Team Hamza Amjad, Imran Lashari, Mohammad Ali Malik, Bissmah Mehmud, Laila Noor, Ayeza Raza, Smeeha Razvi, Shiza Sheikh

Account Team Waqar Afzal, Aitezaz Hasan, Ali Khan, Syed Imran Qaisar

Media Radio, Digital, OOH

Client: Yamaha Motor Pakistan

Brand Yamaha

Brief Launch the new colour of Yamaha YBR125G.

Creative Agency Spectrum Y&R

Media Agency Spectrum Y&R & Synchronize Carat

Creative Team Amna Dadi, Ali Khan, Sumaira Mirza, Mohib Qazi, M Saqib, Rabbia Sualeh

Account Team Muhammad Ishaq, Asif Manzoor

Media OOH, Digital, POS