Aurora Magazine

Promoting excellence in advertising

Opinion

How effective is your ad?

How effective is your ad?

Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
TALKING HEADS

TALKING HEADS

Leading agency, media and corporate heads on changing marketing, advertising and communications skill sets.
Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function.
Advertising Rehab

Advertising Rehab

A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
Come to the Dark Side

Come to the Dark Side

"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."
The Seth within us

The Seth within us

Seths are surrounded by people with two traits;one, they agree with everything the boss says; two, spy on everyone else.