Aurora Magazine

Promoting excellence in advertising

Agencies / Opinion

Opinion

TALKING HEADS

TALKING HEADS

Leading agency, media and corporate heads on changing marketing, advertising and communications skill sets.
Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function.
Advertising Rehab

Advertising Rehab

A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Come to the Dark Side

Come to the Dark Side

"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."
The Seth within us

The Seth within us

Seths are surrounded by people with two traits;one, they agree with everything the boss says; two, spy on everyone else.
Being superhuman

Being superhuman

Eight reasons why working in the advertising industry is simply awesome!