The impact of the prevailing economic situation on marketing and advertising.
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
To survive the next wave of change, agencies and clients need a drastic reset in attitude and mindset.
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
In an ideas-driven business, why are the creatives not leading the show?
Why agencies have turned their industry into a very boring one.
Leading agency, media and corporate heads on changing marketing, advertising and communications skill sets.
Khalid Naseem on why agencies are failing to integrate the communications function.
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
Shoaib Qureshy looks back at his 23 years in the industry...
Gender stereotyping in the world of Pakistani advertising.
Digital mishaps – why they happen and how to avoid them.
A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
The trials and tribulations of being a woman in a man’s account handling world.
An exasperated adman on the classic symptoms of a nightmare client.
To gain and retain talent, advertising agencies need to re-engineer their creative departments.
Plenty of women have made it big in advertising around the world, making invaluable contributions to the business.
How to make feedback the backbone of strong, creative work.
How advertising agencies are letting their creatives down badly.
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Millennials don’t work 'for' a boss. They perform 'with' a coach.
The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads.
Moments that make me wonder why I still work in the ad industry.
Why agencies have to transform their operating model in order to meet the imperatives of speed, agility and relevance.
"No one will praise you the way you want, except that small voice in your head–let it speak, better yet let it scream!"
"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."
Seths are surrounded by people with two traits;one, they agree with everything the boss says; two, spy on everyone else.
Planning Director and ECD, O&M Pakistan, call for a review of the pitching process.
Ali Hayat, Resident Director, Interflow Lahore, in karmic mode.
Eight reasons why working in the advertising industry is simply awesome!
Five creative directors give their take on why awards matter.
Advertising your agency is like asking your best friend how he is after he divorced your only sister.