Agencies Do You Really Own Your Consumer? If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan. WHATSAPP
Agencies “We realised that the only thing we can master is the ability to adapt to change” Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face. WHATSAPP
Agencies "I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent" WHATSAPP
Recent Is your agency stuck in the mushy middle? On the importance of owning a clear competitive space. WHATSAPP
Recent Meeting greater expectations Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world... WHATSAPP
Recent Changing the dynamics of the agency talent pool The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change. WHATSAPP
Recent Setting up a gig-driven agency Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper. WHATSAPP
Recent So you want to start an ad agency? 6 points to consider if you want to establish your own advertising agency. WHATSAPP
Opinion Agency makeover Khalid Naseem on why agencies are failing to integrate the communications function. WHATSAPP
Recent How to win international awards? A guide for the agencies who want to make it big on the international front. WHATSAPP
Recent The creativity that drives the change Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan. WHATSAPP
Recent Dear client, you are fired! An exasperated adman on the classic symptoms of a nightmare client. WHATSAPP
![Come Dine [Virtually] With Me](https://i.dawn.com/thumbnail/2020/06/5edf647dea1c5.png "Come Dine [Virtually] With Me")
