The creativity that drives the change
Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan.
Agencies
Dear client, you are fired!
An exasperated adman on the classic symptoms of a nightmare client.
Pakistan-based agency Headlion re-establishes in Washington DC
The agency aims to become the ‘Walmart of the advertising world.’
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
And the Clio goes to...
Take this quiz to find out how well you know the Clio Awards!
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
Spectrum Y&R internship programme 2017
Giving aspiring young people an incredible opportunity to learn.
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
The Cannes Lions experience
The ECD of Synergy Dentsu shares her experience of attending the ‘See It Be It' programme at the Cannes Lions festival.
Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
The dos and don’ts of video marketing
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity