Aurora Magazine

Promoting excellence in advertising

Agencies

1

"As an industry, we have to understand that we are a bothersome disturbance"

"As an industry, we have to understand that we are a bothersome disturbance"

Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.

2

A Few of my Favourite Things

A Few of my Favourite Things

A review of some of the recent advertising campaigns.

Changing the dynamics of the agency talent pool

Changing the dynamics of the agency talent pool

The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.

Setting up a gig-driven agency

Setting up a gig-driven agency

Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.

So you want to start an ad agency?

So you want to start an ad agency?

6 points to consider if you want to establish your own advertising agency.

Opinion

Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function.

How to win international awards?

How to win international awards?

A guide for the agencies who want to make it big on the international front.

The creativity that drives the change

The creativity that drives the change

Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan.

Dear client, you are fired!

Dear client, you are fired!

An exasperated adman on the classic symptoms of a nightmare client.

Awards

Why awards matter

Why awards matter

Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work.

Off the beaten track

Off the beaten track

Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.

“Accepting change is the spirit behind Manghi Communication Solutions”

“Accepting change is the spirit behind Manghi Communication Solutions”

Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.

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