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Agencies
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
The dos and don’ts of video marketing
The key factors marketers need to keep in mind when creating and publishing online videos for their brands.
Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
Brands and society
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
Now, who is a happy Millennial?
The CEO of KueBall Digital on how to retain Millennials.
Advertising Rehab
A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
Atiya Zaidi to attend the ‘See It Be It’ programme at Cannes Lions
The ECD of Synergy Dentsu is among the 15 women selected from all over the world to attend the event.
The Seth within us
Seths are surrounded by people with two traits;one, they agree with everything the boss says; two, spy on everyone else.
Work it mom
The challenges and rewards mothers in advertising have to contend with.
Changing the model
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.
Basking in the spotlight
The winners of the PAS Awards 2017.