"As an industry, we have to understand that we are a bothersome disturbance" Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
Changing the dynamics of the agency talent pool The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.
Setting up a gig-driven agency Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
So you want to start an ad agency? 6 points to consider if you want to establish your own advertising agency.
Opinion Agency makeover Khalid Naseem on why agencies are failing to integrate the communications function.
How to win international awards? A guide for the agencies who want to make it big on the international front.
Awards Why awards matter Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work.
“Accepting change is the spirit behind Manghi Communication Solutions” Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.