Aurora Magazine

Promoting excellence in advertising

Agencies

1
Why awards matter

Why awards matter

Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work.
2
Feature

Show me the money!

Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
Feature

Hiring monkeys

Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
Brands

Brands and society

Brands and society
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication