Published in Sep-Oct 2023 Makeup in the ‘Age of Innocence’ Good girls in dramas don't depend on makeup. They're born pretty. WHATSAPP
Published in May-Jun 2019 How premium is your brand? As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend. WHATSAPP
Published in Jan-Feb 2019 Give me a billboard and I will build you a shed Haleeb Foods have taken an initiative to upcycle billboards into large sheds for dairy farmers in Jhang. WHATSAPP
“We want to disrupt the laundry market in Pakistan” Q&A with Abbas Jaffery, co-Founder Washup, an on-demand laundry service. WHATSAPP
Published in Jan-Feb 2019 Changing lifestyles and a quest for convenience Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report. WHATSAPP
Published in Jan-Feb 2019 E-commerce rising but lacking direction E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction. WHATSAPP
Published in Jan-Feb 2019 From cow-to-consumer Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak WHATSAPP
Published in Jan-Feb 2019 Attracting venture financing to Pakistan Interview with Bernhard Klemen, International Partner, Sarmayacar... WHATSAPP
Published in Nov-Dec 2018 Braving the new frontier of technology-based agencies As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve. WHATSAPP
Published in Nov-Dec 2018 Top 5 Brand Activism Initiatives of 2018 From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. WHATSAPP
Published in Nov-Dec 2018 "There is high customer demand in Pakistan for Chinese products" Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan. WHATSAPP
Published in Sep-Oct 2018 The beauty proposition Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition. WHATSAPP