Aurora Magazine

Promoting excellence in advertising

1
How premium is your brand?
Published in May-Jun 2019

How premium is your brand?

As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.
2
Published in Jan-Feb 2019

From cow-to-consumer

From cow-to-consumer
Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak
Published in Sep-Oct 2018

The beauty proposition

The beauty proposition
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.