Published in May-Jun 2019 How premium is your brand? As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.
Opinion Do you really feel as good as you think you look? Why personal care marketing needs a big rethink.
“We want to disrupt the laundry market in Pakistan” Q&A with Abbas Jaffery, co-Founder Washup, an on-demand laundry service.
Published in Jan-Feb 2019 Changing lifestyles and a quest for convenience Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report.
Published in Jan-Feb 2019 E-commerce rising but lacking direction E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction.
Published in Jan-Feb 2019 From cow-to-consumer Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak
Published in Jan-Feb 2019 Attracting venture financing to Pakistan Interview with Bernhard Klemen, International Partner, Sarmayacar...
Published in Nov-Dec 2018 Braving the new frontier of technology-based agencies As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Published in Nov-Dec 2018 Top 5 Brand Activism Initiatives of 2018 From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Published in Nov-Dec 2018 "There is high customer demand in Pakistan for Chinese products" Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan.
Published in Sep-Oct 2018 The beauty proposition Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
![Come Dine [Virtually] With Me](https://i.dawn.com/thumbnail/2020/06/5edf647dea1c5.png "Come Dine [Virtually] With Me")
