Aurora Magazine

Promoting excellence in advertising

Trends

1

Urdu, Identity and AI

Published in Nov-Dec 2024

Urdu, Identity and AI

Pakistani technologists need to acquire the expertise to develop AI applications that respond to the requirements of the country and its citizens, argues Zeerak Ahmed.

2

Makeup in the ‘Age of Innocence’

Published in Sep-Oct 2023

Makeup in the ‘Age of Innocence’

Good girls in dramas don't depend on makeup. They're born pretty.

Published in May-Jun 2019

How premium is your brand?

Do you really feel as good as you think you look?

Published in May-Jun 2019

Do you really feel as good as you think you look?

Uber leverages Careem

Published in May-Jun 2019

Uber leverages Careem

The importance of being cool

Published in Jan-Feb 2019

The importance of being cool

Published in Jan-Feb 2019

Moving into the entertainment zone

Moving into the entertainment zone

How shopping malls are attempting to re-imagine themselves from strictly retail to recreational spaces.

Published in Jan-Feb 2019

Give me a billboard and I will build you a shed

Give me a billboard and I will build you a shed

Haleeb Foods have taken an initiative to upcycle billboards into large sheds for dairy farmers in Jhang.

“We want to disrupt the laundry market in Pakistan”

“We want to disrupt the laundry market in Pakistan”

Q&A with Abbas Jaffery, co-Founder Washup, an on-demand laundry service.

Published in Jan-Feb 2019

Changing lifestyles and a quest for convenience

Changing lifestyles and a quest for convenience

Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report.

Published in Jan-Feb 2019

E-commerce rising but lacking direction

E-commerce rising but lacking direction

E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction.

Published in Jan-Feb 2019

From cow-to-consumer

From cow-to-consumer

Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak

Published in Jan-Feb 2019

Attracting venture financing to Pakistan

Attracting venture financing to Pakistan

Interview with Bernhard Klemen, International Partner, Sarmayacar...

Published in Nov-Dec 2018

Braving the new frontier of technology-based agencies

Braving the new frontier of technology-based agencies

As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.

Published in Nov-Dec 2018

Top 5 Brand Activism Initiatives of 2018

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.

Published in Nov-Dec 2018

"There is high customer demand in Pakistan for Chinese products"

"There is high customer demand in Pakistan for Chinese products"

Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan.

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Contributors

Talha bin Hamid

Boulevard of Impossible Dreams?

Rashna Abdi

The Road to Convergence

Ayesha Shaikh

Will The Construction Industry Revive Pakistan's Economy?

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And Now for the Weather…

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