Aurora Magazine

Promoting excellence in advertising

Trends

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Open sesame!

Open sesame!
What Alibaba can teach e-commerce websites anywhere in the world.

Immortal influencers

Immortal influencers
What do Don Draper, Betty Crocker, Barbie and the Marlboro Man have in common? They all never lived.

The China factor

The China factor
Syed Wajeeh-ul-Hassan Naqvi on the growing impact of China’s influence.