How premium is your brand?
As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.
Trends
Do you really feel as good as you think you look?
Why personal care marketing needs a big rethink.
“We want to disrupt the laundry market in Pakistan”
Q&A with Abbas Jaffery, co-Founder Washup, an on-demand laundry service.
Changing lifestyles and a quest for convenience
Fatima Abbas reviews the highlights of Nielsen’s Quest for Convenience Report.
E-commerce rising but lacking direction
E-commerce players in Pakistan need to pay more attention to customers' experience and satisfaction.
From cow-to-consumer
Interview with Tahir Hafeez, VP, Supply Chain Operations, Tetra Pak
Attracting venture financing to Pakistan
Interview with Bernhard Klemen, International Partner, Sarmayacar...
Braving the new frontier of technology-based agencies
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Top 5 Brand Activism Initiatives of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
"There is high customer demand in Pakistan for Chinese products"
Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan.
The beauty proposition
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
Get your shark moves ready!
What makes Baby Shark a modern classic?