Aurora Magazine

Promoting excellence in advertising

Opinion

Culture and numbers

Culture and numbers

When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
Electioneering!

Electioneering!

How much credit can the media campaigns take for the success or failure of the political parties?
TECHLASH!

TECHLASH!

Why more and more people are becoming disenchantment with the big tech companies.
Whose culture is it anyway?

Whose culture is it anyway?

Those deeming it their duty to defend and protect Pakistani culture fail to realise that culture cannot be static.
The nostalgia eaters

The nostalgia eaters

If the Pakistani won’t go to Pakistan, then bring Pakistan to the Pakistani (or parts of it at least)!
You Too?

You Too?

How the #metoo campaign has compelled women – and men – to bring their experiences of sexual harassment to the fore.
Digital accountability

Digital accountability

Digital marketing has taken issues such as the invasion of privacy, stalking and hate speech to unprecedented levels.
Immortal influencers

Immortal influencers

What do Don Draper, Betty Crocker, Barbie and the Marlboro Man have in common? They all never lived.
Losing my nationality

Losing my nationality

Should Indian campaigns cross the border and be appreciated in Pakistan? Can a local ad do the same?
A new dawn in lawn

A new dawn in lawn

This year, lawn brands gave women more than just a variety of clothes; they gave them importance.
Women’s Day woes

Women’s Day woes

Why there is a dire need to push for better and more equitable representation of women in traditional and digital media.
The conundrum of fairness

The conundrum of fairness

Nothing is as singularly valuable as a pale complexion: it eclipses grave flaws and enhances modest virtues.
Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Going live

Going live

Is Facebook Live dead on arrival, or will it live to sell your tale?
Are you up for it?

Are you up for it?

First it was the push-ups challenge, now it is the clean-up challenge.
Shop and mob

Shop and mob

Sales are no longer just sales. They are valuable insights into mob behaviour, especially when it comes to prêt.