A crucible for personal and professional growth and reflection – whether or not you were a banker.
Faraz Maqsood Hamidi
We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...
A review of Ken Auletta's bestseller Frenemies.
Brand custodians should remember what makes a logo good is a good brand. Not the other way around.
On effective schmoozing...
Translation of Sun Tzu.
And it is not as simple as you think.
Aristotle is in favour of moving people with emotion to assist persuasion.
A rundown on content marketing versus copywriting.
They come in paracosms.
This text originally appeared in Turkish.
Can advertising and education have anything in common?
Why great conversations always take place outdoors.
How brands can create beauty with a purpose.
Why print is here to stay.
Skewering – yet witty – food reviews.
The evolution of Aurora.
The pride and frustration the national airline evokes in Pakistanis.
How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.