Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

Not Small. Not Medium. Not Ever

Not Small. Not Medium. Not Ever

There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.

Published 14 Apr, 2020 02:48pm
Peacocks & balls

Peacocks & balls

Faraz Maqsood Hamidi sums up AdAsia 2019.

Published 20 Feb, 2020 10:27am
Welcome to CoLab

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure

Published 20 Jan, 2020 09:55am
Idea logistics

Idea logistics

We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...

Published 27 Apr, 2019 09:52am
What's in a logo?

What's in a logo?

Brand custodians should remember what makes a logo good is a good brand. Not the other way around.

Updated 25 Sep, 2018 03:25pm
Aristotle’s audience

Aristotle’s audience

Aristotle is in favour of moving people with emotion to assist persuasion.

Published 28 Aug, 2018 12:14pm
The great outdoors

The great outdoors

Why great conversations always take place outdoors.

Published 28 Jul, 2018 11:35am
Ms Sustainability

Ms Sustainability

How brands can create beauty with a purpose.

Published 27 Jul, 2018 05:48pm