A review of Ken Auletta's bestseller Frenemies.
Faraz Maqsood Hamidi
Brand custodians should remember what makes a logo good is a good brand. Not the other way around.
On effective schmoozing...
Translation of Sun Tzu.
And it is not as simple as you think.
Aristotle is in favour of moving people with emotion to assist persuasion.
A rundown on content marketing versus copywriting.
They come in paracosms.
This text originally appeared in Turkish.
Can advertising and education have anything in common?
Why great conversations always take place outdoors.
How brands can create beauty with a purpose.
Why print is here to stay.
Skewering – yet witty – food reviews.
The evolution of Aurora.
The pride and frustration the national airline evokes in Pakistanis.
How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.
On-trend moms on the five digital trends that will change the world!
Can retail therapy be used as a means of self-transformation?