Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

Channel Your Brand Energy

Channel Your Brand Energy

Faraz Maqsood Hamidi on distilling the essence of the creative process. Published 11 Jun, 2022 10:55am
Womancipation

Womancipation

The more women in advertising the better, writes Faraz Maqsood Hamidi. Published 15 Mar, 2022 10:31am
Procurement Sucks

Procurement Sucks

Faraz Maqsood on why procurement is a hard no. Published 20 Jan, 2022 10:33am
Eight Ways to Eat

Eight Ways to Eat

The changes food retailers/foodpreneurs can make to account for what people want next in the industry. Published 03 Sep, 2021 10:07am
21 Ways to Drive 2021

21 Ways to Drive 2021

Faraz Maqsood Hamidi dips into Lady Corona’s playbook. Published 01 Mar, 2021 02:37pm
“2021, Anyone?”

“2021, Anyone?”

"From downtown to lockdown; from vacations to staycations; from going out to staying in." Published 01 Jan, 2021 01:37pm
“Bed, Bath & Office – Please”

“Bed, Bath & Office – Please”

"Making an investment in housing plays a measureable role in how governments can measure the total output of their economy" Published 19 Oct, 2020 11:53am
Not Small. Not Medium. Not Ever

Not Small. Not Medium. Not Ever

There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi. Published 14 Apr, 2020 02:48pm
Peacocks & balls

Peacocks & balls

Faraz Maqsood Hamidi sums up AdAsia 2019. Published 20 Feb, 2020 10:27am
Welcome to CoLab

Welcome to CoLab

Faraz Maqsood discusses the transformations to look out for in the new agency structure Published 20 Jan, 2020 09:55am
Idea logistics

Idea logistics

We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,... Published 27 Apr, 2019 09:52am