Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

Idea logistics

We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,... Published Apr 27, 2019 09:52am

What's in a logo?

Brand custodians should remember what makes a logo good is a good brand. Not the other way around. Updated Sep 25, 2018 03:25pm

Aristotle’s audience

Aristotle is in favour of moving people with emotion to assist persuasion. Published Aug 28, 2018 12:14pm

The great outdoors

Why great conversations always take place outdoors. Published Jul 28, 2018 11:35am

Ms Sustainability

How brands can create beauty with a purpose. Published Jul 27, 2018 05:48pm

Back to black

Why print is here to stay. Published Jul 27, 2018 05:45pm

Victoria’s secret

How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding. Published Oct 15, 2017 11:58am