The Last Rant
Faraz Maqsood Hamidi wraps up a column that lasted 27 years.
Faraz Maqsood Hamidi
Electric Avenue
Faraz Maqsood Hamidi on Karachi's quiet shift to electric transport.
How to Make the Extreme Mainstream
Faraz Maqsood Hamidi on how to make bold ideas acceptable.
Platform and Function
Faraz Maqsood Hamidi on the ever-evolving world of entertainment.
AI Is Dead. Long Live AI.
AI means more than what you think, says Faraz Maqsood Hamidi.
And Now for the Weather…
Faraz Maqsood Hamidi explores how different advertising styles impact audiences using weather metaphors.
How to Retail the Brand
From tyres to fine dining, Faraz Maqsood Hamidi traces the origins of the revered Michelin Guide.
The Song of Boycott
Faraz Maqsood Hamidi pens a poem in solidarity with the ongoing boycott.
Agritising
Faraz Maqsood Hamidi compares agriculture with advertising.
Generating Taste
Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising.
Silver Linings
Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee
The Games People Play
Faraz Maqsood Hamidi elaborates on Kurt Vonnegut's theory on why people want drama in their life.
Burp
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Principles Remain. Rules Change.
Is AI robbing you of your sleep? Read on...
PIA: An Acronym of Love and Despair
The pride and frustration the national airline evokes in Pakistanis.
It Took 75 Years To Write This Article in 7.5 Seconds
That’s because this article was written by AI.
Your Horrorscope for 2023
Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead.
The Death of the Holding Company
Pretty inevitable unless they put creativity at the forefront, writes Faraz Maqsood Hamidi.
Longings
Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech).
The Economics of Rebellion
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.