Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

The Games People Play

The Games People Play

Faraz Maqsood Hamidi elaborates on Kurt Vonnegut's theory on why people want drama in their life. Published 24 Oct, 2023 04:52pm
Burp

Burp

Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences. Published 30 Aug, 2023 02:26pm
Your Horrorscope for 2023

Your Horrorscope for 2023

Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead. Published 16 Feb, 2023 05:48pm
Longings

Longings

Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech). Published 15 Oct, 2022 12:12pm
Channel Your Brand Energy

Channel Your Brand Energy

Faraz Maqsood Hamidi on distilling the essence of the creative process. Published 11 Jun, 2022 10:55am
Womancipation

Womancipation

The more women in advertising the better, writes Faraz Maqsood Hamidi. Published 15 Mar, 2022 10:31am
Procurement Sucks

Procurement Sucks

Faraz Maqsood on why procurement is a hard no. Published 20 Jan, 2022 10:33am
Eight Ways to Eat

Eight Ways to Eat

The changes food retailers/foodpreneurs can make to account for what people want next in the industry. Published 03 Sep, 2021 10:07am
21 Ways to Drive 2021

21 Ways to Drive 2021

Faraz Maqsood Hamidi dips into Lady Corona’s playbook. Published 01 Mar, 2021 02:37pm
“2021, Anyone?”

“2021, Anyone?”

"From downtown to lockdown; from vacations to staycations; from going out to staying in." Published 01 Jan, 2021 01:37pm
“Bed, Bath & Office – Please”

“Bed, Bath & Office – Please”

"Making an investment in housing plays a measureable role in how governments can measure the total output of their economy" Published 19 Oct, 2020 11:53am