Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

Agritising

Agritising

Faraz Maqsood Hamidi compares agriculture with advertising. Published 10 May, 2024 12:55pm
Generating Taste

Generating Taste

Faraz Maqsood Hamidi on how AI can capture and replicate the multifaceted nature of taste in advertising. Published 08 Mar, 2024 11:57am
Silver Linings

Silver Linings

Faraz Maqsood Hamidi honours Aurora’s Silver Jubilee Updated 08 Mar, 2024 12:33pm
The Games People Play

The Games People Play

Faraz Maqsood Hamidi elaborates on Kurt Vonnegut's theory on why people want drama in their life. Published 24 Oct, 2023 04:52pm
Burp

Burp

Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences. Published 30 Aug, 2023 02:26pm
Your Horrorscope for 2023

Your Horrorscope for 2023

Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead. Published 16 Feb, 2023 05:48pm
Longings

Longings

Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech). Published 15 Oct, 2022 12:12pm
Channel Your Brand Energy

Channel Your Brand Energy

Faraz Maqsood Hamidi on distilling the essence of the creative process. Published 11 Jun, 2022 10:55am
Womancipation

Womancipation

The more women in advertising the better, writes Faraz Maqsood Hamidi. Published 15 Mar, 2022 10:31am
Procurement Sucks

Procurement Sucks

Faraz Maqsood on why procurement is a hard no. Published 20 Jan, 2022 10:33am
Eight Ways to Eat

Eight Ways to Eat

The changes food retailers/foodpreneurs can make to account for what people want next in the industry. Published 03 Sep, 2021 10:07am