Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

What's in a logo?

What's in a logo?

Brand custodians should remember what makes a logo good is a good brand. Not the other way around. Updated Sep 25, 2018 03:25pm
Aristotle’s audience

Aristotle’s audience

Aristotle is in favour of moving people with emotion to assist persuasion. Published Aug 28, 2018 12:14pm
The great outdoors

The great outdoors

Why great conversations always take place outdoors. Published Jul 28, 2018 11:35am
Ms Sustainability

Ms Sustainability

How brands can create beauty with a purpose. Published Jul 27, 2018 05:48pm
Back to black

Back to black

Why print is here to stay. Published Jul 27, 2018 05:45pm
Victoria’s secret

Victoria’s secret

How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding. Published Oct 15, 2017 11:58am
Retail therapy

Retail therapy

Can retail therapy be used as a means of self-transformation? Published Jun 06, 2017 09:41am