There is no better time to evaluate your brand hygiene than now.
Faraz Maqsood Hamidi
There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.
Faraz Maqsood Hamidi sums up AdAsia 2019.
Faraz Maqsood discusses the transformations to look out for in the new agency structure
Five steps to up your window display game
How to turn up in a downturn.
A crucible for personal and professional growth and reflection – whether or not you were a banker.
We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...
A review of Ken Auletta's bestseller Frenemies.
Brand custodians should remember what makes a logo good is a good brand. Not the other way around.
On effective schmoozing...
Translation of Sun Tzu.
And it is not as simple as you think.
Aristotle is in favour of moving people with emotion to assist persuasion.
A rundown on content marketing versus copywriting.
They come in paracosms.
This text originally appeared in Turkish.
Can advertising and education have anything in common?
Why great conversations always take place outdoors.
How brands can create beauty with a purpose.