"I'm a brand builder by choice and a filmmaker by chance" Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...
Opinion The Object of My Affection Since time immemorial women have been at the vanguard of temptation.
Victoria’s secret How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
Telecom Telecoms: Differentiating by making a difference Why telecom companies need to apply imagination to their technology and marketing.
Launches A sound idea Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Opinion Mirror, mirror on the wall, who’s the fairest of them all? Skin tone versus self esteem; the challenge lies in the mindset.
How to become a challenger brand Six guidelines on how new and small brands can beat strong and established players.
My Pakistan: alternative narratives for a proud country To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted.
Launches TCS launches loyalty cards The cards will provide hassle-free prepaid services to customers.
