TCS launches loyalty cards
The cards will provide hassle-free prepaid services to customers.
Marketing
CarFirst receives Pakistan’s largest ‘Series A’ funding
CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour.
The DIY ad kit for Islamic banking
Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services.
War of the Wireless
How the telco giants, Verizon, AT&T and T-Mobile, are battling it out on the marketing front.
Qualified to lead change
Why change management is now a precise science.
Retail revs up
What happens when customers prioritise ‘experience’ over ‘product’.
Flaunting in the face of grief
When national tragedies strike, brands should exercise sensitivity in their media messages.
Branding Pakistan
Can branding London’s double-decker buses change the global negative perception of Pakistan?
Music, marketing and memories
The role of music in creating unforgettably impactful advertising.
The scope of retail in Pakistan
The changing trends in Pakistan's retail industry, and why Government's support is essential to enable growth.
BE the change
If brands want to transform a culture, they need to invest in BE and bring radical changes through small tweaks.
Realigning the retail model
Exploring the retail trends in the US.