Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...
The potential of and challenges to Pakistani tractors.
How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
Why telecom companies need to apply imagination to their technology and marketing.
Skin tone versus self esteem; the challenge lies in the mindset.
Six guidelines on how new and small brands can beat strong and established players.
To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted.