"I'm a brand builder by choice and a filmmaker by chance"
Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...
Marketing
Driving Pakistan’s agri future
The potential of and challenges to Pakistani tractors.
She’s not buying it
Four tips on how to sell to the Millennials.
The Object of My Affection
Since time immemorial women have been at the vanguard of temptation.
Victoria’s secret
How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
The rise of the rickshaw
How brands can maximise the benefits of rickshaw advertising.
Telecoms: Differentiating by making a difference
Why telecom companies need to apply imagination to their technology and marketing.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Mirror, mirror on the wall, who’s the fairest of them all?
Skin tone versus self esteem; the challenge lies in the mindset.
How to become a challenger brand
Six guidelines on how new and small brands can beat strong and established players.
My Pakistan: alternative narratives for a proud country
To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted.
TCS launches loyalty cards
The cards will provide hassle-free prepaid services to customers.
![DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]](https://i.dawn.com/thumbnail/2019/11/5de1125b77beb.jpg)
