"I'm a brand builder by choice and a filmmaker by chance" Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan... Facebook Count Twitter Share
Driving Pakistan’s agri future The potential of and challenges to Pakistani tractors. Facebook Count Twitter Share
Opinion She’s not buying it Four tips on how to sell to the Millennials. Facebook Count Twitter Share
Opinion The Object of My Affection Since time immemorial women have been at the vanguard of temptation. Facebook Count Twitter Share
Victoria’s secret How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding. Facebook Count Twitter Share
Feature The rise of the rickshaw How brands can maximise the benefits of rickshaw advertising. Facebook Count Twitter Share
Telecom Telecoms: Differentiating by making a difference Why telecom companies need to apply imagination to their technology and marketing. Facebook Count Twitter Share
Launches A sound idea Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music. Facebook Count Twitter Share
Opinion Mirror, mirror on the wall, who’s the fairest of them all? Skin tone versus self esteem; the challenge lies in the mindset. Facebook Count Twitter Share
How to become a challenger brand Six guidelines on how new and small brands can beat strong and established players. Facebook Count Twitter Share
My Pakistan: alternative narratives for a proud country To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted. Facebook Count Twitter Share
Launches TCS launches loyalty cards The cards will provide hassle-free prepaid services to customers. Facebook Count Twitter Share