Will Nayza go the distance?
Borjan launch their sports footwear range.
Recent
Laughter and light
Remembering Anjum Niaz (1948-2018)
Intelligent marketing
How artificial intelligence can be applied in marketing.
The beauty proposition
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
Food Mubarak!
In conversation with Sair Ali, CEO & Mian Taimoor, Head of Marketing & Growth, Eat Mubarak.
Moving beyond outer beauty
Why local beauty brands need to move away from stereotypical communication.
The new meaning of danedar
DKT Pakistan’s new TVC uses humour to market their dotted variant.
The ethics of influencer marketing
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Hitting the beauty spot
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
The power of the beauty blogger
The impact of social media on beauty products.
Beauty is the beast
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
The price of a close shave
How disruption is threatening Gillette's dominance.
