Aurora Magazine

Promoting excellence in advertising

Recent / Launches

Launches

Oil first, then shampoo

Oil first, then shampoo

Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Nibble and toss? Not

Nibble and toss? Not

Refest will focus on reducing food wastage, using bio-degradable material and recycling.
Bread lovers’ delight

Bread lovers’ delight

Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.
Chicken in a donut

Chicken in a donut

Sabirs' Group launches Sabroso, their first product line in the frozen and ready-to-cook chicken category.
Go girl; GoSafr

Go girl; GoSafr

The American, women-centric, ride-hailing firm have announced the launch of their services in Pakistan.
Sunridge launches into atta

Sunridge launches into atta

Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
A sound idea

A sound idea

Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Butler at your service!

Butler at your service!

Butler aim to provide their customers with a 24/7 delivery service so that they can order “anything anytime”.
Shahtaj makes a comeback

Shahtaj makes a comeback

The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish.
A breath of Trident

A breath of Trident

Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
Hilal takes a Bold step

Hilal takes a Bold step

The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential.