Aurora Magazine

Promoting excellence in advertising

Launches

Embracing Comfort

Embracing Comfort

Packages Group’s new sanitary napkins brand Embrace tackles the stigma associated with feminine hygiene.
A Hot Crisp

A Hot Crisp

Sadia Kamran on what makes the new 'Flamin' Hot' Lays chips special.
The New Macho

The New Macho

The new macho man, according to Veet Men, which was launched recently, is sensitive, respectful and, above all, well-groomed
Oil first, then shampoo

Oil first, then shampoo

Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Bread lovers’ delight

Bread lovers’ delight

Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.
Chicken in a donut

Chicken in a donut

Sabirs' Group launches Sabroso, their first product line in the frozen and ready-to-cook chicken category.
Go girl; GoSafr

Go girl; GoSafr

The American, women-centric, ride-hailing firm have announced the launch of their services in Pakistan.
Sunridge launches into atta

Sunridge launches into atta

Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
A sound idea

A sound idea

Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Butler at your service!

Butler at your service!

Butler aim to provide their customers with a 24/7 delivery service so that they can order “anything anytime”.