Oil first, then shampoo
Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
Launches
Dayfresh moves into lactose free milk
Dairyland recently launched a new brand extension for their Dayfresh packaged milk range.
Nibble and toss? Not
Refest will focus on reducing food wastage, using bio-degradable material and recycling.
OBOs are stealing hearts across Pakistan
A review of Peek Freans’ new campaign
Will Nayza go the distance?
Borjan launch their sports footwear range.
No major change
Are Google’s new Pixel phones up or down a notch?
UBL take their app to a new level
Their recently launched Digital Banking App promises to revolutionise the way banking is done.
Bread lovers’ delight
Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.
Own a slice of the new Silk Route
Eiwan Developments launch their first project 'Oshun', a beachfront, resort-style housing project in Gwadar.
The power of 18
Interview with Tarek Hamdy, CEO, Eighteen.
Peek Freans moves up to cakes
EBM ventured into a new snacking category, packaged cupcakes, with the launch of Cake Up.
Chicken in a donut
Sabirs' Group launches Sabroso, their first product line in the frozen and ready-to-cook chicken category.
Emirates and Standard Chartered redefine luxury travel
The newly introduced co-branded credit cards are tailored to offer value to Pakistan's frequent-flyer community.
Go girl; GoSafr
The American, women-centric, ride-hailing firm have announced the launch of their services in Pakistan.
For the love of mixed chai
Nestlé EveryDay launches a family pack for its EveryDay Mixed Tea whitener.
Is iPhone X Samsung’s most profitable product?
Even if the new iPhone X has record-breaking sales, Samsung still pocket $110 for every unit sold!
Sunridge launches into atta
Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
Fauji launches ‘Must-have’ juices
Must has all the right ingredients for a successful brand; this includes a catchy, easy-to-remember name.
SalamAir flies Pakistan’s skies
SalamAir will open up travel for Omanis keen to explore the opportunities arising from CPEC projects.
Habib Rafiq Limited introduce the Zotye Z100
The Zotye 100 is a compact hatchback priced between Rs 1.1 million and Rs 1.2 million.
UBL launches its Digital Design Lab
The lab will transform customers’ banking experience by providing increasingly digitised products and services.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Butler at your service!
Butler aim to provide their customers with a 24/7 delivery service so that they can order “anything anytime”.
Augere breaks into the second-tier cities
Becomes the first company in Pakistan to offer LTE and data link services to corporations and SMEs.
TCS launches loyalty cards
The cards will provide hassle-free prepaid services to customers.
Adamjee Life launches ‘Orbis’ rewards
The cards have been launched to thank customers for being part of the Adamjee Life family.
Fauji Infraavest launches pasta
Fauji Infraavest recently launched a pasta line to meet the growing demand for pasta in Pakistan.
Atlas Honda launches its upscale CB150F bike
The 150cc bike comes with a five-speed gearbox and front disc brakes, and is priced at Rs 159,000.
Junaid Jamshed's company, Jazaa Foods, launches fried onions and pastes
The fried onions are available in 400gm, 4.5 kg and 10 kg, while the pastes includes ginger, garlic and ginger & garlic.
Bringing home the 'Snowhite’ experience
After 68 years in the laundry and dry cleaning business, Snowhite launches Snowhite Washing Powder.
JS Bank’s limitless connections
JS Bank launches Premier Raabta Current Account.
MCB’s big idea for small businesses
MCB launches Pakistan’s first SME credit cards.
How to Whistle your fears away
Rupali Foods launches a new range of biscuits under the brand name 'Whistlez'.
Shahtaj makes a comeback
The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish.
A breath of Trident
Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market.
EBM introduces Jam Delight
The first-of-its-kind, fruit jam-filled biscuits.
Spectrum launches 'Kites of Hope' in search of missing children
The CSR initiative aims at raising awareness about missing children with the help of Roshni Helpline.
EveryDay doubles on creaminess
Nestlé launches EveryDay Double Creamy liquid tea whitener.
Oye Hoye, check out those Smiles!
From clutter-breaking campaigns to norm-shaking new entrants, the local potato chip market is growing at a steady pace.
Hilal takes a Bold step
The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential.