Borjan launch their sports footwear range.
Remembering Anjum Niaz (1948-2018)
How artificial intelligence can be applied in marketing.
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
In conversation with Sair Ali, CEO & Mian Taimoor, Head of Marketing & Growth, Eat Mubarak.
Why local beauty brands need to move away from stereotypical communication.
DKT Pakistan’s new TVC uses humour to market their dotted variant.
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
The impact of social media on beauty products.
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
How disruption is threatening Gillette's dominance.