Giving Advertisers Their Own Voice
Tariq Ikram, Founder Chairman, PAS

Keeping Pace With the Consumer
Asif Aziz, Chairman, PAS

Averting the Total Collapse of the Advertising Sector
Hameed Haroon, CEO, The Dawn Media Group

Much Done, More to Do
Javed Jabbar, Recipient, 1st PAS Lifetime Achievement Award

How to Win an Effie
Humayun Farooq, Marketing Director, Health, RB Pakistan

The Five-Letter Word
Ali Rez, Regional ECD Middle East & Pakistan, BBDO

Exposing Pakistani Advertising to Global Perspectives
Tyrone Tellis, Marketing Manager, Bogo

Wrestling With the Digital Revolution in Pakistan
Julian Saunders, Founder, The Joined Up Company

The PAS Experience
Patrick Collister, Editor, Directory Magazine

Hits and Misses
Sheikh Adil, PAS Executive Council Member

Avoiding a Short-Sighted Approach
Qamar Abbas, Executive Director, PAS