Aurora Magazine

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Campaigns

Latté on the Chowk

Latté on the Chowk

The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
RB dares

RB dares

Reckitt Benckiser deploys men to empower women.
Oil first, then shampoo

Oil first, then shampoo

Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs.
No Leaks, No Problem!

No Leaks, No Problem!

IIL PPRC Pipes & Fittings’ recent campaign aims to promote high-quality pipes for home plumbing system.
Tea for two

Tea for two

Tapal Danedar airs the third instalment of their Tum Mein Aur Aik Cup Chai TVC series.
Change the clap

Change the clap

The campaign brings to the fore the injustices faced by the transgender community.
The adventures of Oreo

The adventures of Oreo

The brand launched a digital marketing campaign 'Oreo Storeo', blending 3D animation with shots of real people.
Campaign Watch

Campaign Watch

A review of the latest campaigns that centred around celebrating the love for Pakistan.
Milk with an attitude

Milk with an attitude

Dayfresh’s recent campaign ‘Doodh with an attitude’ aims to make milk a ‘cool’ beverage for the youth.
Blue Band takes a position

Blue Band takes a position

Blue Band's new campaign aims to create awareness and change the stereotypes surrounding children with disabilities.
For the love of Meat One

For the love of Meat One

Meat One, the premium brand of Al Shaheer Foods, launched a new campaign in July, aimed at repositioning the brand.
A farmer’s sparkle

A farmer’s sparkle

Engro's new campaign celebrates farmers' resilience and the hard work they put in to bring forth the best crop.
Maybelline makes it happen

Maybelline makes it happen

The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams.
The Dawn of Pakistan

The Dawn of Pakistan

A special 37-insertion photo-feature by Dawn to mark Pakistan’s 70th birthday.
Driving change

Driving change

How ride-hailing apps are creating employment and building up the public transportation system.