Published in Jan-Feb 2021
Interesting products you may never have guessed are made by car manufacturers.
Media
This year, Ramzan campaigns came with an overdose of sobriety with mixed results.
Published in Mar-Apr 2021
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
Published in Mar-Apr 2021
What does it take to to win an Effie?
Aurora's special coverage to mark PAS' 25th anniversary
Published in Mar-Apr 2021
Transformations in the marketing communications industry require further institutional strengthening of the profession.
Published in Mar-Apr 2021
Interview with Hameed Haroon, CEO, The Dawn Media Group.
Published in Mar-Apr 2021
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Published in Mar-Apr 2021
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Published in Mar-Apr 2021
Public health communication in Pakistan needs a behavioural overhaul.