“What sets JazzCash apart is our ability to rapidly launch products and scale them. We don’t just serve the tech-savvy elite”
Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.
Blogs
Beware of the Metric
Metrics deserve both our respect and our caution, writes Ans Khurram.
The Lost Era Of Departmental Sports
Saeed Husain on the silent dismissal of departmental sports.
From Playdates to Pitches
On this Mother's Day, Nida Haider talks about the similarities between being a mother and running an agency.
Farewell, Skype!
Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.
Celebrating Advertising
How should the Effies evolve?
Applause, Achievements and Advertising Magic
The Effie Awards 2025 honoured the most impactful campaigns of the previous year.
From Employees to Influencers
Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.
HBL PSL – The View from Pulse
Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.
The Motorcycle Collector
Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid.
Come Eid With Me!
Riffat Rashid invites a spaced-out restaurateur, a wannabe food critic and a high-society insider for an Eid brunch.
Addressing Pakistan’s Water Scarcity, One Faucet at a Time
Aabshar is tackling one of Pakistan’s most pressing challenges – water scarcity – with AI-driven solutions.
![Come Dine [Virtually] With Me](https://i.dawn.com/thumbnail/2020/06/5edf647dea1c5.png "Come Dine [Virtually] With Me")
