Aurora Magazine

Eman Ali bids farewell to Skype, as it failed to compete with Zoom and Discord.

How should the Effies evolve?

The Effie Awards 2025 honoured the most impactful campaigns of the previous year.

Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.

Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.

Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid.

Riffat Rashid invites a spaced-out restaurateur, a wannabe food critic and a high-society insider for an Eid brunch.

Aabshar is tackling one of Pakistan’s most pressing challenges – water scarcity – with AI-driven solutions.

Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.