Aurora Magazine

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.

What made Khaled Ahmed an intellectual’s intellectual?

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.

Mehr F. Husain speaks to Saqib Sohail, Lead, Responsible Business Projects, Artistic Milliners, after his nomination as one of Vogue Business' Top 100 Innovators of 2024.

Fauzia Kerai Khan remembers India's most influential industrialist and philanthropist, Ratan Tata.

Lessons in marketing from Kamala Harris and Donald Trump's presidential debate.

Ashifa Paracha, Founder, Pakistan Digital Awards, speaks with Sadia Kamran about the significance of the recent Digital Leaders Awards and their impact on recognising true digital innovation in Pakistan.

Mamun M. Adil speaks to Tufail Ahmed Khan, President and CEO, PAFLA, about the growth of the organisation and the progression of Pakistan’s gig economy.

Menin Rodrigues reflects on the loss of Anthony J. Permal (1979-2024).