Aurora Magazine

Promoting excellence in advertising

Marketing / Brands

Brands

Chasing cars

Chasing cars

The Automotive Industry Development Policy has set the scene for an exciting 2019 for car buyers.
Josh maango josh se

Josh maango josh se

Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign.
Hitting the beauty spot

Hitting the beauty spot

Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
Beauty is the beast

Beauty is the beast

Umair Saeed shames an industry that undermines the self-confidence of both women and men.
Organic spurts

Organic spurts

Examining the rising local organic personal care segment in Pakistan.
Hamdard rebrands

Hamdard rebrands

Will Hamdard’s attempt to revamp their legacy with a new vision work?
Face Appeal

Face Appeal

The evolution of package design in Pakistan.
Aakhir dil hai Pakistani

Aakhir dil hai Pakistani

As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big.
The BB boom

The BB boom

Is the hype surrounding BB creams is well-deserved?
The adventures of Oreo

The adventures of Oreo

The brand launched a digital marketing campaign 'Oreo Storeo', blending 3D animation with shots of real people.
Go girl; GoSafr

Go girl; GoSafr

The American, women-centric, ride-hailing firm have announced the launch of their services in Pakistan.
The Amazon model

The Amazon model

How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer.
Working for a higher purpose

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.