Aurora Magazine

Promoting excellence in advertising

Marketing / Telecom

Telecom

War of the Wireless

War of the Wireless

How the telco giants, Verizon, AT&T and T-Mobile, are battling it out on the marketing front.
Taxing growth

Taxing growth

An overview of Pakistan’s telecom industry and why it needs tax reforms in order to grow.
The smart call

The smart call

Increasing smartphone penetration is the key to enjoying better ROI from 3G networks.
So far, so slow

So far, so slow

Telecom companies have to do more than just create the hype to drive 3G adoption.
Hello 3G

Hello 3G

Low cost smartphones have played a pivotal role in preparing Pakistan for 3G, but is that enough?