How artificial intelligence can be applied in marketing.
This year, Wimbledon was eclipsed. By a T-shirt...
The challenges of advertising taboo products in Pakistan.
Shattering gender stereotypes and teaching girls that they can be heroes too.
Over a period of 10 years, Marvel has continued to enthral and mesmerise the audience with with their amazing movies.
How the royal wedding was a brilliant piece of rebranding for the Royal Family.
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
A review of EIWAN's new campaign.
How sustainable are organic markets in Pakistan?
Can branding London’s double-decker buses change the global negative perception of Pakistan?
What happens when customers prioritise ‘experience’ over ‘product’.
The role of music in creating unforgettably impactful advertising.
Is using feminism to sell products the right thing to do?
Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
The nexus between Muslim consumers and Islamic marketing.
How brands can maximise the benefits of rickshaw advertising.
The lure of the Government as an advertiser and the complexities that go with it.
Behavioural economics uses experiments that observe human behaviour in order to uncover how we think.
Why brutal simplicity in thought is so vital to good advertising.
What is Triple Bottom Line Reporting and how it impacts responsible growth of businesses.
Real estate marketing in Pakistan lacks imagination, creativity and emotional appeal.
How to achieve Millennial nirvana.
Interview with Shamsuddin Ahmed Shaikh, CEO, Sindh Engro Coal Mining Company.
Banks have moved beyond product driven advertising, but are they really connecting with their customer base?
How marketers can design content strategies that will stay relevant for longer and also engage a wider audience.
The best kind of advertising is the one which gives us hope and motivation to do more rather than sit on our laurels.
Why ethical content marketing is a must for brand building and creating lasting brand recall.
Why we desperately need media representation that empowers women, not stereotypes them.
For PR to achieve its potential, brands and companies need to stop seeing it as a cheaper alternative to advertising.
The second edition of Management Conversations conference featured a mix of political as well as corporate personalities
How advertising has always turned to Shakespeare to lend itself a touch of class and justify recycling old ideas.
Master the technique of cracking the small data in order to bring about market level results.
Inbound marketing leverages the power of the Triple C: content, communication and caring.
Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself.
If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
For Pakistan's cement industry's growth, much will depend on how the economy performs and the government responds.
Pakistan's steel industry is beleaguered with many problems and is still in search of its real potential.
Novelty and engagement are what is required,
How smell, sound and touch influence consumer spending.
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.