Aurora Magazine

Promoting excellence in advertising

Marketing / Feature

Feature

Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too.
The royal rebrand

The royal rebrand

How the royal wedding was a brilliant piece of rebranding for the Royal Family.
Branding Pakistan

Branding Pakistan

Can branding London’s double-decker buses change the global negative perception of Pakistan?
Retail revs up

Retail revs up

What happens when customers prioritise ‘experience’ over ‘product’.
No sight for sore eyes

No sight for sore eyes

Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
(E)stating the obvious

(E)stating the obvious

Real estate marketing in Pakistan lacks imagination, creativity and emotional appeal.
Three steps to PR magic

Three steps to PR magic

For PR to achieve its potential, brands and companies need to stop seeing it as a cheaper alternative to advertising.
Selling Shakespeare

Selling Shakespeare

How advertising has always turned to Shakespeare to lend itself a touch of class and justify recycling old ideas.
How not to mock your audience

How not to mock your audience

If we want people to like us advertisers again, we have to give them some respect and some reward for their time.
Struggling steel

Struggling steel

Pakistan's steel industry is beleaguered with many problems and is still in search of its real potential.