Aurora Magazine

Promoting excellence in advertising

Marketing / Opinion

Opinion

Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too.
Victoria’s secret

Victoria’s secret

How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
BE the change

BE the change

If brands want to transform a culture, they need to invest in BE and bring radical changes through small tweaks.
Retail therapy

Retail therapy

Can retail therapy be used as a means of self-transformation?
The naked truth

The naked truth

Why objectifying men in advertising is equally distasteful and harmful as objectifying women.
Feeling the sting

Feeling the sting

Can Sting’s latest ad campaign help salvage Amir Khan’s illustrious reputation as a boxer?
Eulogy for Advertising

Eulogy for Advertising

Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.
For the greater good

For the greater good

No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads.
Why not just be NICE?

Why not just be NICE?

Brands need to realise that a nasty, sarcastic and mean tone is unnecessary and bad for business and society.
Content and discontent

Content and discontent

Why marketers need to let go of 'one-way' messages and start providing true value to their customers.
Marketing is much like comedy

Marketing is much like comedy

In the long run whether you’re a comedian or a marketer, if you lack substance, you’ll be relegated to the sidelines.
No child's play

No child's play

Five misconceptions that brand managers need to overcome about children as consumers.
Is PIA salvable?

Is PIA salvable?

Can Pakistan International Airlines make a comeback and again be the darling of air travellers?
Keeping it complex

Keeping it complex

How every product now has to have some 'medical benefit' in order to be sold.