Aurora Magazine

Promoting excellence in advertising

Making Waves

Disruptive insights

Disruptive insights

The '021 Disrupt' conference attracted influential speakers and engendered insightful discussions.
Social and responsible

Social and responsible

Given that there are still no laws governing CSR, it is encouraging to see local companies undertaking CSR initiatives.
You Too?

You Too?

How the #metoo campaign has compelled women – and men – to bring their experiences of sexual harassment to the fore.
Hail a Paxi

Hail a Paxi

PAXI, a taxi service catering exclusively to women, will officially begin services on March 23, 2017.
Start-up and shine

Start-up and shine

The reasons behind Pakistan's success at the APICTA Awards, and what needs to be done in order to sustain it.
Retail goes omni

Retail goes omni

Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity.
Paints brighten up

Paints brighten up

Exploring the reasons behind the increased demand of paints, and how brands are innovating to attract more consumers.
Swinging to the tune

Swinging to the tune

As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams.
A million dollar idea?

A million dollar idea?

How the business reality show, ‘Idea Croron ka’, can help boost the entrepreneurship sector of Pakistan.
Need a fix?

Need a fix?

How three start-ups – Sukoon, The Handyman and Guddoo – spotted a gap in customer demand.
Shopping – Then and now

Shopping – Then and now

Despite the unlimited choices, space and the convenience, shopping today comes off as frenzied, cold and impersonal.