Aurora Magazine

Promoting excellence in advertising

The 21st Century The Age Of The Millennial

The age of adverteching

The age of adverteching

The advent of new technologies may well present Pakistani advertising with the opportunity to sparkle globally.
Great expectations

Great expectations

Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Harmonise or go bust

Harmonise or go bust

Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.