Aurora Magazine

Promoting excellence in advertising

Digital

Casting inspiration

Casting inspiration

How VCast Online is creating a digital platform that resonates with both audiences and advertisers.
Decoding digi sapiens

Decoding digi sapiens

We are living in the age of digi sapiens and brands will need market research even more than before to understand them
The adventures of Oreo

The adventures of Oreo

The brand launched a digital marketing campaign 'Oreo Storeo', blending 3D animation with shots of real people.
Aspiring to Amazon

Aspiring to Amazon

Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.