Aurora Magazine

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The Supremacy of Brands

From Aurora's archives
AuroraUpdated 21 Jul, 2025 04:33pm

INTERVIEWS

Amir Paracha, CEO, Unilever Pakistan

Zeelaf Munir, MD & CEO, EBM

PROFILES The Master of Spices: Sikander Sultan, Founder and Chairman, Shan Foods Industries

Substance Over Symbolism: Rabel Sadozai, Director, Marketing and Sales, Fatima Group

ARTICLES What Makes a Pakistani Brand? – Sheikh Adil Hussain

Pakistan’s Vanishing Icons – Sami Qahar

The What and the Why of Data – Ans Khurram

Branding in a Time of Boycott – Nadeem Farooq Paracha

Interview: Saira Shamoon, Head of Design and Creative & Tinath Saeed, Manager Corporate Communications, Khaadi – Marylou McCormack

How to Build Generation-Proof Brands – Muhammad Ali Khan

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