Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea.
Updated21 Jan, 202501:41pm
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Published16 Jan, 202511:02pm
Muneeza Shamsie, Sitara-i-Imtiaz, writer, critic, literary journalist, bibliographer and editor, speaks to Aurora about her early influences and the journey that has made her today’s foremost authority on Pakistani English literature.
Updated17 Jan, 202501:09pm
Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.
Published10 Jan, 202511:02am
The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives.
Updated16 Aug, 202405:49pm
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Updated08 Mar, 202401:52pm
Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local.
Published15 Jan, 202410:33am
Adil Najam, Founding Dean Emeritus & Professor, Boston University Pardee School of Global Studies, about the impacts of climate change.
Updated24 Mar, 202302:54pm
