The marketing and communications industry’s response to Aurora being paused.
THE VOICE OF THE ADVERTISING INDUSTRY 1998-2025
Aurora
THANK YOU TO THE AURORA EDITORIAL TEAM, THE DESIGNERS OF AURORA, DAWN MEDIA AND OUR CONTRIBUTORS!
The Voice of the Advertising Industry.
“Our mission is to provide affordable vehicles to the people of Pakistan”
Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.
In Real Time
In Conversation with Shahnoor Ahmed, Chief Executive Officer, Spectrum VMLY&R.
A Man For All Seasons
In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann.
What Pakistanis Want
How has the Pakistani consumer changed in the last 27 years?
First & Last
Aurora: 1998-2025
The Aurora Awards
Reliving the Aurora Awards.
Stepping into the Unknown
AI and the advertising and marketing functions.
Beyond Pakistan
The impact of China and Dubai on Pakistan's economy
Climate Change & Agriculture
From Aurora's archives
The Quest for Unicorns
Pakistan's start-up culture: an overview
Banking and Financial Services
How has the banking sector evolved over the last four decades?
Lifestyle Vistas
How have Pakistanis' lifestyles changed in the last 27 years?
Screens and Entertainment
How has the media landscape changed in the last 27 years?
Retail
How has the retail sector changed in the last 27 years?
Women in Advertising
How have women fared in advertising over the last 27 years?
Advertising as a Career
How has advertising as a career been viewed in the last 27 years?
Managing Reputations
How has the PR industry changed in the last 27 years?
The Nation’s Advertiser
The government may be the nation’s largest advertiser, but is it the nation’s greatest communicator?