The Voice of the Advertising Industry.
Published 11 Aug, 2025 11:56am
Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.
Updated 11 Aug, 2025 04:23pm
In Conversation with Shahnoor Ahmed, Chief Executive Officer, Spectrum VMLY&R.
Updated 22 Jul, 2025 12:20pm
In conversation with veteran ad man S.H. Hashmi, Managing Director, Orient McCann.
Updated 22 Jul, 2025 12:20pm
How has the Pakistani consumer changed in the last 27 years?
Updated 15 Aug, 2025 03:28pm
Aurora: 1998-2025
Updated 18 Aug, 2025 11:22am
Reliving the Aurora Awards.
Updated 18 Aug, 2025 11:22am
AI and the advertising and marketing functions.
Updated 18 Aug, 2025 11:20am
The impact of China and Dubai on Pakistan's economy
Updated 18 Aug, 2025 11:20am
From Aurora's archives
Updated 11 Aug, 2025 04:27pm
Pakistan's start-up culture: an overview
Updated 18 Aug, 2025 11:19am
How has the banking sector evolved over the last four decades?
Updated 18 Aug, 2025 11:18am
How have Pakistanis' lifestyles changed in the last 27 years?
Updated 18 Aug, 2025 10:37am
How has the media landscape changed in the last 27 years?
Updated 18 Aug, 2025 10:37am
How has the retail sector changed in the last 27 years?
Updated 15 Aug, 2025 03:30pm
How have women fared in advertising over the last 27 years?
Updated 15 Aug, 2025 03:28pm
How has advertising as a career been viewed in the last 27 years?
Updated 15 Aug, 2025 03:27pm
How has the PR industry changed in the last 27 years?
Updated 15 Aug, 2025 03:34pm
The government may be the nation’s largest advertiser, but is it the nation’s greatest communicator?
Updated 15 Aug, 2025 03:33pm
The evolution of media buying houses from 1998 to the present.
Updated 15 Aug, 2025 03:38pm