Aurora Magazine

From Inflation to BDS: Survey Report

Insights from Aurora’s Dipstick Consumer Survey conducted in May 2024. Updated 06 Sep, 2024 11:59am

Honouring Javed Jabbar

The Aurora Team congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz and presents interviews with him, articles about his work, and his contributions to Aurora from our archives. Updated 16 Aug, 2024 05:49pm

Get Inspired, Get Slush’D

Slush'D returns to Karachi. Updated 05 Jul, 2024 02:18pm

From Inflation to BDS: Aurora’s Dipstick Consumer Survey

Updated 05 Jul, 2024 10:30am

Breaking Barriers

For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising. Updated 08 Mar, 2024 01:52pm

A Few of Our Favourite Things

The Aurora team picks their favourite ads. Published 22 Jan, 2024 01:04pm

“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”

Amir Paracha, CEO, Unilever Pakistan, speaks to Aurora about his organisation’s Fair Living Wage, the economy and the trend towards buying local. Published 15 Jan, 2024 10:33am

Aurora’s Agency Profiles

Do you want your agency to be featured in Aurora? Published 07 Nov, 2023 03:53pm

Campaigns released in May-June 2023

Ad campaigns released in May-June 2023, from the July-August 2023 issue. Updated 28 Sep, 2023 12:37pm

They Made It To Cannes − and Won

Aurora sounds out the three creative winners who won it for Pakistan. Published 24 Aug, 2023 12:27pm

Campaign Register (November-December 2022)

Ad campaigns released in November-December 2022. Published 16 Feb, 2023 05:57pm

Campaign Register

Campaigns for September-October Published 11 Feb, 2023 12:50pm

Talking Heads 2022

Aurora polls Pakistan’s agency heads. Published 11 Feb, 2023 08:38am

Talking Heads 2022

Aurora polls Pakistan’s corporate heads. Updated 26 Jan, 2023 09:54am

A Few of Our Favourite Things

The Aurora team pick their favourite ads. Published 31 Dec, 2022 10:47am

"We have bought into the narrative of the West and failed to put the development argument forward"

Adil Najam, Founding Dean Emeritus & Professor, Boston University Pardee School of Global Studies, about the impacts of climate change. Updated 24 Mar, 2023 02:54pm

Agency Profiles 2022

A new section in Aurora's annual Fact File FY 2021-22 Updated 08 Jan, 2024 05:14pm

“For a behaviour change you must incentivize it without using monetary measures”

Fawad Abdul Kader, Country Manager, Paymob, on what the company plans to do in Pakistan’s payments space. Published 02 Nov, 2022 01:57pm

Going Beyond Payments

Nadeem Hussain, Coach, Planet N, about the evolution of the fintech space and the challenges that need to be addressed.   Published 10 Oct, 2022 10:56am

Campaign Register (July-August 2022)

Ad campaigns released in July-August 2022. Published 08 Oct, 2022 01:48pm

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