Aurora Magazine

Kashif Hafeez on the evolution of sports marketing and how brands can benefit from HBL PSL.

Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid.

Riffat Rashid invites a spaced-out restaurateur, a wannabe food critic and a high-society insider for an Eid brunch.

Aabshar is tackling one of Pakistan’s most pressing challenges – water scarcity – with AI-driven solutions.

Anushe Engineer on how Pakistan’s youth are leading the charge for climate justice by challenging outdated systems, driving grassroots activism and demanding real change.

If there’s one thing Pakistanis do better than biryani, it’s turning Eid into a full-blown fashion extravaganza. Salima Feerasta dives into the hottest Eid trends of 2025 – from farshi shalwars to pistachio chocolate desserts.

Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.

Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.

Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.

As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging.

Aijaz A. Nizamani on Pakistan's urgent need for sustainable policies and business-led solutions to protect farmlands and livelihoods.

Eight steps organisations can take to increase gender diversity.