Aurora Magazine

15 things you may not – or may – know about Mr Jinnah.

Menin Rodrigues on the vibrant traditions of Christmas in Pakistan, from carols to homemade sweets and the enduring spirit of goodwill that unites communities.

Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.

'Brain rot' is now a word. But what does it mean?

Shahid Saati remembers his father, Usman Arab Saati, Chief Editor, Vatan Gujarati.

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.

Tyrone Tellis busts three myths about marketing.

What made Khaled Ahmed an intellectual’s intellectual?

Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.