Aurora Magazine

Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens—and wallets

'Brain rot' is now a word. But what does it mean?

Shahid Saati remembers his father, Usman Arab Saati, Chief Editor, Vatan Gujarati.

Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.

Tyrone Tellis busts three myths about marketing.

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.

What made Khaled Ahmed an intellectual’s intellectual?