Humans Using AI Will Replace Humans
The marketing industry needs to think about how it can incorporate AI tools to increase productivity rather than being afraid they will replace human beings, argues Sheikh Adil Hussain.
Marketing
"I'm a brand builder by choice and a filmmaker by chance"
Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...
Purpose is the new positioning
Why sincerity is an essential ingredient as far as cause-related marketing is concerned.
She’s not buying it
Four tips on how to sell to the Millennials.
The Object of My Affection
Since time immemorial women have been at the vanguard of temptation.
Victoria’s secret
How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
The rise of the rickshaw
How brands can maximise the benefits of rickshaw advertising.
Telecoms: Differentiating by making a difference
Why telecom companies need to apply imagination to their technology and marketing.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.
Mirror, mirror on the wall, who’s the fairest of them all?
Skin tone versus self esteem; the challenge lies in the mindset.
How to become a challenger brand
Six guidelines on how new and small brands can beat strong and established players.
My Pakistan: alternative narratives for a proud country
To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted.
![Come Dine [Virtually] With Me](https://i.dawn.com/thumbnail/2020/06/5edf647dea1c5.png "Come Dine [Virtually] With Me")
