Aurora Magazine

Promoting excellence in advertising

Marketing

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Humans Using AI Will Replace Humans

Published in Nov-Dec 2024

Humans Using AI Will Replace Humans

The marketing industry needs to think about how it can incorporate AI tools to increase productivity rather than being afraid they will replace human beings, argues Sheikh Adil Hussain.

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Published in Jul-Aug 2019

"I'm a brand builder by choice and a filmmaker by chance"

Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...

Driving Pakistan’s agri future

Published in Jul-Aug 2018

Driving Pakistan’s agri future

AOTC 1.0 – Signs of Tomorrow

AOTC 1.0 – Signs of Tomorrow

Has your brand found its purpose?

"Show me a school that prides values over results"

"Show me a school that prides values over results"

Brands

Purpose is the new positioning

Purpose is the new positioning

Why sincerity is an essential ingredient as far as cause-related marketing is concerned.

Opinion

She’s not buying it

She’s not buying it

Four tips on how to sell to the Millennials.

Opinion

The Object of My Affection

The Object of My Affection

Since time immemorial women have been at the vanguard of temptation.

Opinion

Victoria’s secret

Victoria’s secret

How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.

Feature

The rise of the rickshaw

The rise of the rickshaw

How brands can maximise the benefits of rickshaw advertising.

Telecom

Telecoms: Differentiating by making a difference

Telecoms: Differentiating by making a difference

Why telecom companies need to apply imagination to their technology and marketing.

Launches

A sound idea

A sound idea

Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.

Opinion

Mirror, mirror on the wall, who’s the fairest of them all?

Mirror, mirror on the wall, who’s the fairest of them all?

Skin tone versus self esteem; the challenge lies in the mindset.

Published in Jul-Aug 2017

How to become a challenger brand

Six guidelines on how new and small brands can beat strong and established players.

Brands

My Pakistan: alternative narratives for a proud country

My Pakistan: alternative narratives for a proud country

To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted.

More Stories

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Ode to Servis Shoes

Ode to Servis Shoes

Come Dine [Virtually] With Me

Come Dine [Virtually] With Me

Five Pakistani ads that are a must-watch

Five Pakistani ads that are a must-watch

From a kiryana to a superstore – the success story of Imtiaz Super Market

From a kiryana to a superstore – the success story of Imtiaz Super Market

Spaces for Empowerment

Spaces for Empowerment

Contributors

Talha bin Hamid

Food For Thought

Rashna Abdi

How Advertising Can Drive Awareness for Climate Change

Ayesha Shaikh

Will The Construction Industry Revive Pakistan's Economy?

Faraz Maqsood Hamidi

The Last Rant

Julian Saunders

Well Being by Design