How smell, sound and touch influence consumer spending.
From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself.
If brands want to continue their success with stakeholders, they need to be alert to when the peak will occur.
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
Global brands are succeeding on Instagram by NOT using it as a pictorial showcase of their products.
The factors that drove the change in the clothing mindset of urban Pakistanis.
11 quick facts about the booming ready to wear industry of Pakistan.
“Bond…James Bond. Never mind your plan for worldwide destruction; can I interest you in this exquisite Omega watch?”
Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted!
