Aurora Magazine

Stuck on BTL?

Brand activation will not succeed in the absence of an integrated marketing approach and effective measurement tools.

The big idea campaigns of 2014.

The winning formulas of Sprite, 7UP and Fanta.

The GM Marketing, ZIL Limited, on the campaign trail!

Recapping the winners of Spikes Asia 2014.

What you can learn from the most popular international social media campaigns of 2014.

Package design needs to be more efficient and enjoyable.

Ali Gondal, Creative Director, Walter Lahore, shares his favourite ads.

Five creative directors give their take on why awards matter.