Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
Saying goodbye to Volkswagen's Beetle
A day in the life of Neil Uchong, Karachi's trending and adroit graffiti artist.
Naila Naqvi, founder of Pie In the Sky, in profile.
Faraz Maqsood discusses the transformations to look out for in the new agency structure
Zohra Yusuf on Pakistan’s most ebullient cultural decade.
Kiran and George Fulton in profile.
Taniya Hasan on last year's CSR campaigns - the good and the bad.
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
Interview with Sohail Zindani, CEO, Learning Minds.
Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
Asrar Alam and Muhammad Ali Khan of Spectrum VMLY&R recount their AdAsia 2019 experience.
Digital newsrooms in Pakistan are stagnating from a lack of innovative approaches, writes Shaheryar Popalzai
Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year.
Arifa Noor, journalist and lead anchor for News Wise on DawnNews, poses the question.
"Before you refresh me for the last time..."
Sidra Salman, Creative Director, Synite, in profile.
Interview with Mohammad Usman, Media Director, Mediavest Pakistan.
Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi, on the subtle art of putting women centre stage.
The Aurora team pick their favourite ads from 2019.
Patrick Collister, Editor, Directory magazine, on Directory's Top 20 Most-Awarded Campaigns of 2019
Syed Yawar Iqbal, ECD, JWT|GREY Pakistan, speaks to Mariam Ali Baig
In fact, it was all a bit of a bore for Vanessa Nabia Muzaffar.
