Ans Khurram on why usability testing is key to digital adoption in Pakistan.
Interview with Faraz Salehjee, CEO and Taimur Asif Khan, COO, Chester Bernard
Interview with Hanif Bilwani, CEO, Bonanza Satrangi.
A review of some of the recent advertising campaigns.
Dastak’s new commercial reviewed.
What Pakistani retail brands are doing to forge ahead.
Afzal Hussain, CSO and GM, MNC Saatchi World Services (Pakistan) on why humans are better than specialists.
Sarmad Ali, MD, The Jang Group and CEO recalls a special address.
Interview with Dr Frank Peter, Corporate Trainer for Digital Transformation and Digital Marketing.
A review of the most recent advertising campaigns.
Javaid Iqbal argues for a collective partnership between Pakistan's industries to promote the growth of digitisation
Five steps to up your window display game
Maheen Khan in profile.
Will Skyelectric deliver on their promise?..
Introduced by Fauji Meat Limited, Zabeeha caters to a niche segment.
Why the Herald was a rare voice of reason
Sensodyne breaks away from tradition.
Haleema Ahmed and Romaan Naeem from MullenLowe Rauf to represent Pakistan at Young Spikes Digital Competition 2019
An obituary.
Q&A with Shoaib Qureshy, Chief Executive, Bulls Eye Group, on his agency’s acquisition of Symbios.pk.
The organising committee for AdAsia holds a curtain raiser to showcase their plans for the upcoming event.
Does VW’s new logo aim to give the company an image makeover?
What the new iPhone 11 says about the Apple brand.
If we call out Mrs Khan for her outdated opinions, we should remember to stay civil.
How to gear up when business is slow.
Are our ads finally breaking gender stereotypes?
![The indomitable She – Zuhra Karim [1932 2019]](https://i.dawn.com/thumbnail/2019/09/5d886151ed41d.jpg "The indomitable She – Zuhra Karim [1932 2019]")
