Ali A. Rizvi, Founder, What’s Next Entertainment, on running a start-up production house.
On the importance of owning a clear competitive space.
By repeating the same words in our communication, we are robbing them of their effectiveness.
As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.
A rebuttal.
S. Zaheeruddin Ahmed, Founder, iD Creations, in profile.
In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.
Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production.
How Big Tech has become the single largest threat to our privacy and eventual safety.
A review of some of the recent ad campaigns.
A glorious ride into the sunset!
Two Pakistani advertising women make it to the global list for their outstanding talent.
Interview with Shahnoor Ahmed, Chairman & CEO, Spectrum VMLY&R
How VCast Online is creating a digital platform that resonates with both audiences and advertisers.
TV channels didn’t disappoint people looking for bizarre moments this Ramzan.
The war between Huawei and Trump heats up.
Ramzan ads that grabbed us – and those that put us to sleep.
Why is it important to be in charge of your careers.
A review of some of the best ad campaigns.
What Uber’s buyout of Careem means.
This year the show became more localised in terms of talent, instruments and music.
PSL triumphed against the odds.
Mondeléz Pakistan introduces a ‘new and improved’ Tang – just in time for Ramzan!
An obituary.
A crucible for personal and professional growth and reflection – whether or not you were a banker.
Rafique Jalal remembers.
Government's 55% price increase to likely affect expansion and network improvement plans.
Why is it important for agencies to take themselves to market
The Effie's marked the start of a new era in Pakistani advertising
Four illustrators whose work was showcased in The Dawn of Advertising (1947-2017).
How to apply the fundamentals of design in the modern world.
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
What happens when you don't have a strategy for your content, Demonstrates Ali A. Rizvi.
Taimur Ahmed, a former advertising professional and currently, CEO, Megatech Trackers, in profile.
Creativity, not technology, is what makes great ideas.
Asif Wazir Ali on finding the right balance in product assortment.
